Lululemon is a brand that's mastered the art of cult-like appeal. Its buttery-soft Align leggings, polished off-duty sports jackets, ultra-comfortable tank tops and the occasional viral two-in-one maxi dress have won the hearts and minds of the masses, becoming wardrobe essentials for your morning coffee run, your evening gym session, and everything in-between.
Building a regular rotation, though, can sometimes feel more like an indulgence than a necessity, but that's where one of Lululemon's best-kept secrets comes in - the 'We Made Too Much' (WWTM) section.

For the uninitiated, 'We Made Too Much' is Lululemon’s clever way of offering the previous season's styles and overstock at a lower price point. It's a digital sale rack of sorts, with a legion of dedicated shoppers who turn up week after week to see what's been added - head over to TikTok or Reddit and you'll see videos and threads where WWTM devotees discuss hints, tips and hauls of the best finds.
With new products and sizes appearing every Thursday, it's more like a treasure hunt than your traditional sale pages. One week, you might find the pair of Align leggings in the size and colour you've been eyeing for months, and another week, the sports bra you didn't know you needed. Part of the fun is not knowing what you're going to get.

Sizes can be limited, and items often disappear quickly, making the section feel less like a clearance rack and more like a secret club for those in the know. Lululemon rarely discounts its best-sellers, so don't expect huge markdowns - think between £49 and £69 for a pair of Align leggings, versus the usual £88 - but it's just enough to make the coveted leggings feel more attainable.
In terms of the quality and experience, 'We Made Too Much' isn't a seconds sale; there aren't any imperfections or flaws, and the items arrive in the signature packaging. It's also a tick for the brand's sustainability credentials, giving unsold pieces a chance to shine in someone's wardrobe, rather than sitting in a warehouse.
Ready to get involved? Head over to the 'We Made Too Much' section to start browsing, or shop some of the discounted items below.
Shop: Lululemon We Made Too Much new-in

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Featured image credit: @McKennaWalker / @carly.durst / @kathleen.post
Jade Moscrop is the commerce editor for Grazia, specialising in lifestyle topics. When she isn't writing about beauty products, gym leggings and homeware items, she can usually be found on a hot girl walk, buying houseplants or doing what her husband has lovingly dubbed 'mosh-dancing' at a gig.