This Under-The-Radar Lingerie Label Is On Every Fashion Insider’s Moodboard

Few pieces in your wardrobe hold as much importance as underwear. After all, good lingerie not only provides an excellent foundation for all your outfits, but the best ones can also put you in a more confident state of mind. If you’ve recently been looking to refresh your lingerie game, chances are you have a few questions: should you invest in a neutral everyday bra? Do you need a sultry lace confection? Should you persevere through discomfort just for a cute set? Yes, yes, and absolutely not. While there’s a seemingly endless list of lingerie brands to choose from, if you’re looking to balance aesthetics with comfort, then you need to consider a luxury lingerie brand like Lounge.

The British label has amassed something of a cult-following in fashion circles for its beautifully crafted pieces that are far from restrictive. You’ll find no sharp underwires or cups that squish here. No, the brand’s pieces are designed by women, so you know they’ll fit the contours of your body impeccably, while the designs – often lacy, floral and embellished – are as chic as it gets. From sweet pastel styles to embroidered lace designs, all made with attention to practical details, Lounge’s lingerie line-up has standouts for just about every occasion.

Take, for example, the Everyday Flex Bralette, which is crafted from smoothing fabric and comes with removable foam cups in a comprehensive array of neutral shades. The soft bralette provides support without being too restrictive. If you, like me, have bigger boobs and can’t imagine going without an underwire, the Invisible Form T-Shirt Bra will probably be the best everyday bra on your roster.

Of course, if it’s a special occasion you’re shopping for, Lounge has plenty of dreamy pieces on offer as well, which means if it’s bridal lingerie you’re after, the brand has you covered. Whether you’ve picked a flowy tulle confection or opted for a more figure-skimming dress for your wedding, the brand’s new six-piece Midsummer Intimates collection is all but guaranteed to make you feel like a star on your special day.

If you’re shopping for a soft set to wear under your dress, the Thalia set is great for a seamless fit. Leaning on traditional corsetry techniques, the floral three-piece set has delicate embroidery that adds a special touch to make you feel like your very best. Of course, if you’re forgoing the poofy white dress for a figure-hugging silhouette, you could opt for the Elara Corset Set that’ll lend structure without cinching your waist uncomfortably. There’s also fabulous nightwear on offer, like the Thalia babydoll set, that’s sure to make you feel special even when it’s finally time to hang up your dress.

As well as the dreamy Midsummer Intimates collection, Lounge’s line-up of neutral pieces will work wonders if your wedding dress happens to be strapless or a little sheer. From embroidered bralettes and lace-up corsets to delicate babydolls and signature slip dresses, the brand has a knack for delivering well-crafted pieces – no matter your style. Ahead, we’ve curated the best lingerie from Lounge that’ll help you feel your best whether you’re getting dressed for the office or the best day of your life.

Shop: The Best Lingerie From Lounge

Main image credits: ©Instagram/@oliviagrivas @giulianaxx

Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet’s most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.