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There was a time when sporting logos was seen as bad taste, a tad vulgar and downright naff. Not any more.
Logomania returned with a 'POW!' to the catwalks of SS16 with the likes of Loewe, Moschino and Louis Vuitton all logo-ing their wares up to the nines.
Naturally, this has translated onto this season's handbags, with a number of labels – from high fashion to high street – stamping their brand, clear for all to see.
Whilst this trend has marched straight on through into AW16 – so prepare for more BRANDtastic designs this fall – here in the now of SS16, we're eyeing up such delights as Moschino's rucksack, Gucci's disco bag and that Louis Vuitton Twist...
For those and other favourites, shop our gallery below.
4 of 8Fendi Logo Bag
Fendi, 2Jours Small Shearling-Appliquéd Textured-Leather Shopper, £1,240, BUY HERE from net-a-porter
5 of 8Saint Laurent Logo Bag
Saint Laurent, Beach Logo-Printed Canvas Pouch, £235, BUY HERE from matchesfashion.com
6 of 8L.K. Bennett Logo Bag
L.K. Bennett, Mariel Saffiano Crossbody Bag, £145, BUY HERE from houseoffraser.co.uk
READ MORE: SS16 Big Bag Edit – All the bag trends you HAVE to know about