While some high street collections arrive with much fanfare, others arrive quietly and without fuss, which is exactly how Lindex's latest collaboration appeared. The Swedish brand teamed up with designer By Malina to create the ultimate holiday wardrobe of 26 pieces.
With a mix of floral print dresses that could work on – and off – the beach, and seashell patterns on everything from swimwear to accessories, the collection landed on site last week, only to promptly sell-out in a heartbeat. This is thanks, in large part, to By Malina's growing following, who are all fans of her laid-back approach to occasionwear. It's also because the entire collection is the stuff summer dreams are made of – and comprised of the sort of pieces that fit easily into your suitcase, but work for a multitude of scenarios.
To front the collection, Lindex recruited Insta-It girl Nina Sandbech, Swedish influencer Margaux Dietz and the British presenter AJ Odudu. While some of the pieces have sold out, new stock does keep arriving on site, so keep your eyes peeled. And in the meantime, the swimwear is one of the best bits of the collection and is still available in most sizes.
Your holiday has never looked so good...