Laura Ashley Is Back With A Capsule Collection Of Wear-Everywhere Dresses

There are hair accessories and midi skirts, too

laura ashley new capsule collection

by Hannah Banks-Walker |
Updated on

The timing could not be better. If there's been one thing missing from the fashion landscape recently, it's surely Laura Ashley. In a world of prairie dresses, chintzy florals, ruffles, prim collars and longer hemlines – all of which have been dominating trends for the past few seasons – one couldn't not think of Laura Ashley, the OG of such designs.

Laura Ashley fell off fashion's radar slightly after its booming success of the 1980s, and its homewares usurped the clothes as the cornerstone of the business. Now, brands like Batsheva, The Vampire's Wife and Brock Collection are building their own, enormously successful companies based on the aesthetic that Laura Ashley popularised.

In fact, the rise of those small labels meant that more people began searching for the original Laura Ashley designs, now categorised as vintage. Some of them are currently being sold on eBay for hundreds of pounds, while many vintage sellers have also started to specifically look for the Laura Ashley label, knowing how well they're selling at the moment. But the brand didn't disappear completely – earlier this year, Urban Outfitters collaborated with it on a capsule collection of pieces that sold out in record timing.

laura ashley pimlico

It seems like an obvious move to launch an in-house capsule collection, then, which is exactly what Laura Ashley has done. Available from today, there are dresses, blouses, skirts and trousers that are all inspired by prints from the archive and vintage silhouettes. Vanessa Page, the brand's Head of Fashion, said: 'This collection encapsulates the romantic heritage of the brand, with beautiful archival prints reworked in modern shapes for a fresh take on this enduring trend.'

laura ashley midi dress

Entitled the Pimlico Collection – named after the area in London where Laura Ashley lived and worked – these pieces are designed to be timeless, with a nod to the heritage of the brand while remaining contemporary.

And who knows? Perhaps, in 30 years, you'll end up earning a small fortune on eBay...

SHOP: Laura Ashley Pimlico Collection


Laura Ashley Pimlico Collection

Archive Print Pintuck Blouse, £551 of 8

Archive Print Pintuck Blouse, £55

Hand Painted Fit And Flare Dress, £1102 of 8

Hand Painted Fit And Flare Dress, £110

Tiered Petals Dress, £1103 of 8

Tiered Petals Dress, £110

Cotton Velvet Bootleg Trousers, £604 of 8

Cotton Velvet Bootleg Trousers, £60

Ditsy Print Hairband, £125 of 8

Ditsy Print Hairband, £12

Oval Pearl Hair Clips, £126 of 8

Oval Pearl Hair Clips, £12

Ruffle Blouse, £607 of 8

Ruffle Blouse, £60

Crepe Pleated Midi Skirt, £708 of 8

Crepe Pleated Midi Skirt, £70

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