UPDATE: We already know H&M is celebrating Christmas by teaming up with Lady Gaga and Tony Bennett for a brilliantly jazzy campaign. And now it's been revealed the pair will be singing 'It Don’t Mean a Thing (If It Ain’t Got That Swing)' from their new album, Cheek To Cheek in the TV commercial. Get a taster of the toe-tapping tune below...
Johan Renck, the director of the commercial, has dished on the festive collaboration. 'We were inspired by the glitz, glamour, and opulence of the 1940s’ Big Band era,' he says. 'The mood is one of festive celebration shot through with a strong sense of fashion and an underlying humour. It is intriguing, curious, exuberant, audacious, and filled with wonder.'
We also know a H&M family of supermodels will also be involved and showcasing flirty red dresses, skirts and tops covered in sparkles. Of course, festive knits will make an appearance too, just like the cosy oversized sweater Gaga wears in the print campaign*. This is going to be a good'un.
27 August 2014: Lady Gaga And Tony Bennett Jazz Up H&M’s Christmas Campaign
![Tony Bennett and Lady Gaga jazzing it up in Montreal [Getty]](http://www.graziadaily.co.uk/pub/21publish/f/fashion/Tony-Bennett-and-Lady-Gaga-jazzing-it-up-in-Montreal-_Getty_.jpg)
Tony Bennett and Lady Gaga jazzing it up in Montreal [Getty]
Sound the breaking news klaxon! H&M has just announced that the star of the Christmas campaign is... LADY GAGA! Not only that, but the star will be joined by her new bestie, Tony Bennett.
To make the most of the duo's singing credentials, the TV campaign (due to hit our screens in November) will feature the duo performing a track from their new album. How fabulous! 'Cheek to Cheek' is released on 23rd September and is a collaboration between Gaga and Tony in celebration of jazz music, so that gives us a hint at what's to come...
READ MORE: H&M's Greatest Campaign Stars
As H&M notes, Gaga makes the perfect choice for the jazzy campaign considering she 'bridges the worlds of music and fashion in everything she does'. And let's not forget, the songstress officially opened H&M’s Times Square flagship store in New York last year when fans queued for HOURS for the chance to meet and shop with Mother Monster. As for Tony Bennett, he's in his 7th decade as a world-class performer and did we mention he's the owner of no less than SEVENTEEN Grammy awards? Yep.
This is certainly welcome news considering it's been rather quiet on the Gagaloo front of late. Of course, she's continued to trot out many a wacktacular ensemble as she continues her artRAVE: ARTPOP Ball Tour, proving that she's still got the fashion X Factor.
READ MORE: Lady Gaga In'Sin City' Trailer
But, we have to say, this is quite an unexpected choice, no? While Tony's best known for his crooning (rather than his style credentials), Gaga's wardrobe is utterly bonkers as opposed to the minimalist and accessible aesthetic that the high-street brand is famous for.
So what's your verdict? We've just got a sneak peek at the campaign and admittedly, that ginormous bouffant is rather marvellous (and no, we're not talking about you, Tony).
Celebrate the surprise news with a look back at Gaga's marvellous style evolution...
Lady Gaga Style - Best Dresses & Outfits
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Lady Gaga is seen on May 14, 2014 in New York City
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Lady Gaga arrives at Roseland Ballroom on April 7, 2014 in New York City
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Lady Gaga arrives at Roseland Ballroom on April 4, 2014 in New York City
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Lady Gaga arrives at Roseland Ballroom on April 2, 2014 in New York City
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Lady Gaga enters the 'Late Show With David Letterman' at the Ed Sullivan Theater on April 2, 2014 in New York City
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Lady Gaga enters the 'Late Show With David Letterman' at the Roseland Theater on April 2, 2014 in New York City
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Lady Gaga arrives at Roseland Ballroom on March 31, 2014 in New York City
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Lady Gaga enters the Roseland Theater on March 28, 2014 in New York City
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Lady Gaga enters Roseland Theater on March 27, 2014 in New York City
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Lady Gaga appears on NBC News' 'Today' show
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At the Oscars, March 2nd 2014
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Lady Gaga attends the 2014 Vanity Fair Oscar Party hosted by Graydon Carter on March 2, 2014 in West Hollywood
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Lady Gaga attends the 2014 MusiCares Person of the Year honoring Carole King at Los Angeles Convention Center on January 24, 2014 in Los Angeles
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Lady Gaga arrives at the Galliera Museum on January 20, 2014 in Paris, France
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Lady Gaga attends the Atelier Versace show as part of Paris Fashion Week Haute Couture SpringSummer 2014 on January 19, 2014 in Paris, France
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Lady Gaga out and about in London - 9 December 2013
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Lady Gaga out and about in London - 8 December 2013
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Lady Gaga out and about in London - 8 December 2013
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Lady Gaga out and about in London - 6 December 2013
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Lady Gaga out and about in London - 8 December 2013
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Lady Gaga out and about in London - 7 December 2013
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Lady Gaga out and about in London - 6 December 2013
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Lady Gaga out and about in London - 5 December 2013
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Lady Gaga out and about in London - 4 December 2013
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Lady Gaga out and about in London - 4 December 2013
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Lady Gaga in Versace at 2013 American Music Awards - 24 November 2013
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Lady Gaga out and about in New York - 11 November 2013
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Lady Gaga out and about in New York - 03 November 2013
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Lady Gaga out and about, New York - 8 November
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Lady Gaga in Louis Vuitton on Graham Norton - November 2013
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Lady Gaga out and about, London - 03 September 2013
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Lady Gaga at 2013 MTV VMAs - 25 August 2013
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Lady Gaga out and about in London - 27 August 2013
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Lady Gaga in Versace out and about, London - 29 August 2013
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Lady Gaga at 2013 MTV VMAs - 25 August 2013
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Lady Gaga at 2013 MTV VMAs - 25 August 2013
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Lady Gaga at 2013 MTV VMAs - 25 August 2013
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Lady Gaga out and about in New York - 22 August 2013
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Lady Gaga in Balmain out and about in New York - 19 August 2013
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Lady Gaga out and about in New York, America - 21 Aug 2013
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Lady Gaga in Balenciaga at 'Good Morning America' TV show, New York - 19 August 2013
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Lady Gaga at the 20th Annual Watermill Center Summer Benefit, July 2013
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Lady Gaga out and about in New York, July 2013
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Lady Gaga out and about in Los Angeles - January 2013
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Lady Gaga and Donatella Versace in Milan - October 2012
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Lady Gaga in Paris - September 2012
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Lady Gaga at Philip Treacy show, London Fashion Week - September 2012
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Lady Gaga at Philip Treacy show, London Fashion Week - September 2012
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Lady Gaga in London - September 2012
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Lady Gaga at Narita International Airport, Chiba - May 2012
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Lady Gaga in London - November 2011
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Lady Gaga in Chanel at Barneys in New York, 2012
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Lady Gaga in Pam Hogg, June 2012
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Lady Gaga at Sydney Opera House in Atelier Versace, June 2012
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Lady Gaga arriving at Sungshan airport in Taiwan, April 2012
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Lady Gaga arriving at Philip Treacy's dinner, 2012
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Lady Gaga at the CFDA awards, June 2011
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Lady Gaga in green Valentino, June 2011
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Lady Gaga in Alexander Mcqueen, 2011
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Lady Gaga in platform McQueen shoes, 2011
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Lady Gaga in custom made Giorgio Armani at the Grammys, 2010
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Lady Gaga in her contraversial meat dress at the VMA awards, 2010