It’s Official: Kendall Is The New Face of Calvin Klein

It's official: Kendall Jenner is the new face of Calvin Klein. We'd say this was written in the stars - especially considering the letter K is part of the brand's DNA.

This is one of the biggest contracts of Kendall's career to date, as she joins Brooke Shields, Lara Stone and Kate Moss in the Calvin crew.

The #MyCalvins denim campaign is Calvin through and through, with Kendall wearing atheletic basics, short denim dungarees, slicked hair and 90s Moss style makeup. As for her partner in blue jeans, she is joined by model Simon Nessman rather than Justin Bieber.

"It was super fun,” said Jenner to WWD. “It’s really exciting. Honestly, it has been my dream to be able to do something like that. Calvin Klein’s ad campaigns have always been so memorable.”

As of the significance of this campaign, shot by Alasdair McLellan, she said: “Being a Calvin Klein model is something that I’ve always dreamed of and it’s incredible to follow such major models like Kate Moss, Christy Turlington and Lara Stone. It’s just an awesome brand to be a part of and I’m super excited.”

This new denim campaign was inspired by the success of the social media campaign, #mycalvins, where users submitted selfies of them wearing Calvin Klein using the hashtag. So far this hashtag had over 13 million interactions worldwide. Gulp.

See Kendall's style evolution in the gallery below...