Plastic Fantastic! Kate Moss & Co. Celebrate The Launch Of Melissa’s First London Store

Plastic Fantastic! Kate Moss Celebrates The Launch Of Melissa's London Store

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by Jessica Vince |
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Plastic Fantastic! Kate Moss & Co. Celebrate The Launch Of Melissa's First London Store

GALLERY >> Inside Melissa's Store Launch1 of 14

GALLERY >> Inside Melissa's Store Launch

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Plastic invaded London last night when Melissa opened its first international flagship store in the heart of Covent Garden. In true Melissa style, the party was filled with plenty of the brand's key raw material - plastic, natch - and guests were immersed into the Melissa universe thanks to the same scent as the shoes, taking us back to our childhood.

Melissa Shoe Shop In London Covent Garden: Launch Party With Kate Moss

Kate Moss arriving at the event

After the success of Melissa Galeria in New York, this is the label’s second ever boutique outside of Brazil and it's seriously stunning. Located in a historical building from the 18th century, the store reflects the contrast between the new and the traditional with two floors that juxtapose a clean design with elegant Georgian architecture.

Melissa Shoe Shop In London Covent Garden: Launch Party With Kate Moss

*One of Vivienne Westwood's designs in the new store

The guest list included none other than KATE MOSS! who joined her fellow Brit model Georgia May Jagger while hubby Jamie Hince hit the decks. They partied the night away alongside Jamie Winstone, Laura Whitmore and Mille Mackintosh who nibbled on toffee apples and sipped on champagne and vodka lime coolers. Yum.

Melissa Shoe Shop In London Covent Garden: Launch Party With Kate Moss

Kate Moss gives Jamie Hince a smooch

See all the best dressed stars from the event in the gallery above...

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