Summer holidays are on the horizon and that means one thing: it's time to go swimsuit shopping. Whilst often seen as a daunting task (seriously, changing room lighting is not for the faint of heart) rest assured, you're in safe hands with one particular style. First launched back in 2024, this John Lewis belted swimming costume sold out pronto thanks to its super-flattering design; think waist synching belt, high cut legs and textured fabric for extra smoothing. Cut to 2025 and John Lewis & Partners has brought its best-selling cozzie in three new colours just in time for sunshine season. Introducing the Paris in cool-girl khaki, the Palma in classic navy and a wide nautical stripe (aptly named 'Hello Sailor').
Swimsuit sales at John Lewis have already risen 20% compared to this time last year, and the brand has grown its swimwear collection to meet demand. The full range has plenty of fully lined options which offer moderate shaping control, lightly textured fabrics ensure a smoothed silhouettes whilst many offer removable padding for extra support or fancy little extras like detachable straps and adjustable ruching to give a higher leg.
If you need convincing, Josta Wood, a personal stylist at John Lewis, tried and tested the sell-out swimsuit and the results are in:
'One of the best swimsuits I own and I love it. One might called it biased as it is our very own belted swimsuit, however, I have my reasons! Hear me out:
1: This swimsuit is fully lined
2: It offers medium shaping control
3: It accentuates your waist with the belted detail to suit all body shapes.'
If the success of last years belted swimming costume is anything to go by, we know these new colours will sell-out, pronto...
Shop: The Super Flattering John Lewis Swimsuit
www.johnlewis.com
The sell out style arrives for 2025 in cool khaki crinkle textured fabric with chic square neckline and trademark detachable belt, plus, it's also got removable padded cups for added support if you wish.
www.johnlewis.com
Textured fabric and a full lining ensures a smooth finish with removable belt and straps so you can wear with or without. Size wise, customers recommend sizing up as this style comes up a little small - we suggest trying on in store to find your perfect fit.
www.johnlewis.com
If you're looking for a super chic swimsuit, opt for this wide striped cozzie complete with flattering scoop back and detachable straps and belt. Our top tip? Wear with linen trousers, flip flops and supersized sunglasses for an easy beach ready outfit.
Julia Harvey has been Grazia’s shopping editor for over three years, overseeing and editing all things shopping for the title from trend pages, gift guides and the best things to buy now in both print and online.