Summer is inching ever closer and with it the promise of hazy sun-drenched days and a vital dose of vitamin D. Conveying that heady feeling is Jimmy Choo's brand new campaign, which has already determined the summer's best accessories. And who better to show them off than Sydney Sweeney, who has been recruited as the label's latest ambassador.
While there's lots to love, the most exciting news is that Jimmy Choo has added to its iconic Bon Bon family, introducing the Cinch – the chicest take on a bucket bag you'll ever see. In calf hair cow print, pristine, buttery-soft white leather and delicious sorbet shades, you'll be hard-pressed to decide exactly which to add to your accessory arsenal. But all have plenty of room for all of your essentials, plus antique hardware and a Diamond drawstring reminiscent of a bolo tie, nodding to the prevalent Western trend. It is, in short, the bag of the summer – mark our words.
Elsewhere, there are other cowboy connotations elicited from crystal-embellished silver mules (an easy way to make jeans and a tee look fresh and exciting), as well as wedding guest-ready heels and elegant sandals so comfortable you won't want to take them off until winter.
For Sweeney's part, she shows us how to make these pieces work for everything from relaxed sunny days to date night and even makes a case for matching your shoes to your bag. When they're both pink with gold chain-strap details, it's hard to argue with that.
The beauty of Jimmy Choo's creations lies in the fact that they manage to be simultaneously timeless and bang on trend, making them all a truly sound investment. Whether you opt for classic court shoes or platform wedges which pay homage to the late '90s, you'll be wearing these pieces for years to come.
As for identifying 2024's new 'it' bag? It's a cinch.
Shop: Jimmy Choo's Summer Collection
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