A Jeremy Scott perfume is never going to be minimalist and his first fragrance for Moschino certainly doesn't disappoint. He has created a bottle in a teddy, with an iconic Moschino ted wearing a 'this is not a Moschino toy' tee. How does it work? You simply screw off his head to spritz.
The fragrance will be sold exclusively in Harrods between November 9th-23rd, so we went down to the big green store to have a chat with Jeremy at the launch. Jeremy said: "The teddy bear pays homage to the famous Franco Moschino bear dress - I thought why not push it and make it a toy, hence the name."
Jeremy Scott with Lindsay Lohan at Toy launch [Getty]
"I like the idea of making things people will want to keep and cherish - so when there is no perfume left they will still want to keep it," he told us. He said the image of the bottle came first and then he worked on the fragrance. "I'm a visual artist first and foremost, not an eau factory artist."
Of course we have to ask if Miley Cyrus has got her hands on a teddy yet. He said: "When I land next Sunday I'm dropping my bags and going straight to her birthday party so I will take it to her then as a birthday present."
Grazia's Emma Spedding with Jeremy Scott
Jeremy won't give anything away in regards to the fragrance notes: 'Isn't it like Coco Cola's formula? You're not supposed to tell? If I tell you won't you go smash flowers and make your own?"