The nature of Instagram has made discovering new brands as easy as making a cup of tea. Giving the fear of God to traditional jewellery labels, there is a slew of edgier, lesser-known designers that influencers are switching us on to.
Take Gimaguas for instance, this Spanish label founded by twins Sayan and Claudia is a necessary addition to your vacation wardrobe. To jump on the pukka shell trend without spending a small fortune look no further than their pukka necklaces and earrings. Likewise, for a dose of childhood nostalgia and a pop of colour on your wrist get to know Roxanne Assoulin's lust-worthy arm charms.
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Alighieri, La Francesca Necklace, £420
Inspired by Dante's Divine Comedy, London-based Oxford graduate Rosh Mahtani draws on the landscape and scenescapes of the epic poem for her jewellery line Alighieri
Lucy Willliams X Missoma, Mini Beaded Coin Necklace, £79
Since collaborating with influencer Lucy Williams the British demi-fine jewellery line Missoma has been spotted all over Instagram.
Susan Alexandra, The Spring Earrings, £203
Susan Alexandra (along with Shrimps) is responsible for this summer's beaded bag trend, but it would be a mistake to overlook her delightful hand enameled accessories while hunting out her handbags.
Sophie Bilie Brahe, Petite Elipse Nouveau, £580, Net-A-Porter
Invoking the clean Scandinavian design she grew up with, Sophie Bilie Brahe pays respect to the materials she uses by elegantly highlighting each element of construction.
Lizzie Fortunato, Positano Necklace, £433
Likely the name Lizzie Fortunato doesn't ring any bells but this underappreciated label was founded by twins Lizzie and Kathryn Fortunato in 2008. Together they pull on architecture and historical design for inspiration and work with precious materials to create unique pieces beloved by Natalie Joos and Anya Ziourova.
Alex Monroe, L O V E Mixed Charm Bracelet, £285
Since 1986 jeweller Alex Monroe has been crafting delicate quirky pieces spiced with a naturalistic quality.
Khai Khai , Rainbow Thread Ring, £377
For an injection of colour, New York label Khai Khai's jewellery is just the ticket. Founded by Haim Medine (as in Lenadra's brother) it shows the instinct for shape, shade and fun runs in the family.
Tohum, Gold-Plated Large Puka Natural Shell Ring, £295, Browns
Pukka connoisseur Leandra Medine (of ManRepeller) says 'this brand is for you if you like feeling as though you're wearing a silvered or gilded version of the ocean around your neck, your wrists or on your pinky finger'.
Dannijo, Armie, £79.20
As a label loved by the likes of Yara Shahidi and Olivia Culpo there's no denying that Dannijo has cultural capital on Instagram.
Roxanne Assoulin, Rainbow Brite Bracelet, £264
Toying with the idea of 'costume' jewellery, Roxanne Assoulin's work is reminiscent of childhood accessories. Always in vivid colours, her is aptly described as 'Jewellery that makes you smile'.
Gimaguas, Maxi Shell Earring, £30.66
The Spanish label Gimaguas specialises in playful and affordable accessories. Started by twins Sayan and Claudia, the label is infused with the heat of summer and the freedom of holidays.
Aurelie Biderman, Diana Turquoise Twisted Ring, £210
Engaging her gemology and art history training the French jeweller Aurelie Bidermann fuses craftsmenship and colour for her eponymous brand.
Nina Kastens, Mini Face Earrings, £289
With an MBA to her name Nina Kastens is the buisness and design brains behind her own label. Her work looks at sculpture and design for inspiration, which lends it an artistic quality that's hard to ignore.
Poppy Lissiman, Evil Eye Gold Plated Necklace, £92
Though better known for her angular sunglasses, of which Bella Hadid is a fan, Poppy Lissiman also does a mean line in accessories that are equally colourful and quirky.