Bicester Village fans will be well aware of the unmitigated joy of finding something you love…at discount. Now, imagine doing that before taking in an Ed Sheeran concert, say, as O2 adds a shopping wing to its mega entertainment complex.
ICON Outlet opened to the public with 35 shops to its bill. The mix of brands cross the high and low spectrum with variety of premium brands all at accessible outlet prices with an all-star line-up including: Aspinal of London, Cath Kidston, Clarks, Crew Clothing, G-STAR Raw, Gant, Gap, Guess, Hackett, Hobbs, Jack Wills, Joseph Cheaney & Sons, Kurt Geiger, Levi’s, Pepe Jeans London, Tateossian, Ted Baker and Skechers all present and accounted for.
‘The O2 has a global reputation as an entertainment destination and makes a massive contribution to London’s economy of 8,700 jobs and £840m expenditure each year. The opening of the ICON outlet underlines the continuing investment by AEG and Crosstree into The O2 and the regeneration of the wider Greenwich area – and is further proof that London is open for business,’ says Rajesh Agrawal, Deputy Mayor of London for Business, said.
‘The capital has some of the youngest, most discerning and fashion-forward consumers of any city in the world – yet Londoners currently have to travel miles to get their hands on premium fashion at accessible prices,’ added Marion Dillon from AEG and Crosstree Real Estate Partners, ‘ ICON Outlet will be a destination that brings together choice, value and inspiration in a location that is not only one of the easiest to reach in London – a mere 15-minute journey from central London – but also offers the very best of experiences for tourists, existing visitors to The O2, and a new generation of consumers.