It Turns Out, Orange Really Is The New Black

Butternut squash, tangerine, carrot, pumpkin, persimmon... This isn’t the start of a (rather fruity) root vegetable recipe, but gradations of this summer’s greatest colour hit. It’s all about looking freshly-squeezed and full of Vitamin C this summer. Don't make me say it... oh ok, that’s right - orange really is the new black! Last time, I promise.

Kim Kardashian and Kylie Jenner definitely got the tango memo. The sisters looked like the different stages of a LA sunset last week, with Kim in a thigh-high minidress in Sunny D orange and Kylie in similarly brief and highlighter-bright Julien MacDonald. Zendaya also knows the power of easy peeler orange, appearing in a short and sweet Carolina Herrera dress and hair bow combo for the Late Show With Stephen Colbert at the end of last month.

It might not be the easiest colour to pull off, but that hasn’t stopped fashion editors getting on board, either. They’ve been relying on Dodo Bar Or’s flower power orange prints for weddings - perhaps influenced by all the colour on the catwalk at Paris Couture Week earlier this summer. Orange appeared head-to-toe format, and in all its sunny glory, at Agnona, Altuzarra, Dries Van Noten, Etro and Eudon Choi on the spring catwalks.

Top-to-toe orange might look a little too Tropicana for the office so begin with baby-steps: a clementine-coloured handbag or mule sandals for example. Dial things up a notch once you’re feeling confident with an easy-breezy dress in a fluid fabric or a sarong-style skirt worn with a crisp white shirt. Remember - the future’s bright. And the puns are plentiful.

SHOP: 10 Of The Best Orange Pieces