H&M’s New Wildflower Collection, Starting At £9.99, Is Everything We Want For Spring

The prettiest pieces you'll want to keep forever.

hm wildflower collection

by Hannah Banks-Walker |
Updated on

Trying to avoid the old adage from The Devil Wears Prada__, it's fair to say that some floral prints for spring can feel new and interesting. Case in point: H&M's brand new Wildflower collection, which is so pretty that it's proving quite difficult to resist.

hm wildflower collection floral dress

Just in time for our re-entry into some sort of social life, the Wildflower capsule collection isn't just another array of flowery dresses – rather, each piece features hand-painted florals designed by Abigail Morris, Kavita Ravaliya, Holly Watts and Florentin Bodet, H&M's in-house print designers. 'So many of us have felt the overwhelming desire to be outside, to reconnect with nature and feel a little bit of calm amongst the chaos,' said Morris who, along with her colleagues, picked her favourite wildflowers on which the entire collection is based.

Ravaliya said: 'The meadow collection has been a true representation of teamwork, reconnecting with nature and artistry. It has been a fantastic opportunity for us designers to simply slow down, be outside and appreciate nature's beauty.'

hm wildflower collection floral midi dress

The clothes are made from either 100% organic cotton, or a blend with linen, with H&M keen to hint at the need to preserve handicrafts, as well as trying to promote a more sustainable future. There are balloon-sleeved dresses with pretty bow-backs, flared skirts with matching bandeau tops, smocked midis, off-the-shoulder sundresses, a playsuit, bucket hat and satin scarf. It's the sartorial equivalent of a fresh start for the season, which is very welcome indeed after such a long and difficult winter.

Prices start at just£9.99 for the bandeau tops, scarf and hat, going up to £39.99 for one of the long dresses. While it's certainly an affordable collection, these are pieces to keep in your wardrobe for years to come. The sundresses can easily be layered over blouses and knits in colder months, for example, giving them new life even when spring is long gone.


SHOP: H&M's Wildflower Collection

Poplin Dress, £24.991 of 14

Poplin Dress, £24.99

Bandeau Top, £9.992 of 14

Bandeau Top, £9.99

Linen-Blend Dress, £19.993 of 14

Linen-Blend Dress, £19.99

Ankle-Length, Linen-Blend Dress, £34.994 of 14

Ankle-Length, Linen-Blend Dress, £34.99

Flared Skirt, £34.995 of 14

Flared Skirt, £34.99

Smocking-Detail Dress, £34.996 of 14

Smocking-Detail Dress, £34.99

Crinkled Long Dress, £39.997 of 14

Crinkled Long Dress, £39.99

Smocked Bandeau Dress, £17.998 of 14

Smocked Bandeau Dress, £17.99

Linen-Blend Dress, £34.999 of 14

Linen-Blend Dress, £34.99

Linen-Blend Playsuit, £24.9910 of 14

Linen-Blend Playsuit, £24.99

Off-Shoulder Dress, £24.9911 of 14

Off-Shoulder Dress, £24.99

Cotton Bucket Hat, £9.9912 of 14

Cotton Bucket Hat, £9.99

Cropped Linen-Blend Blouse, £17.9913 of 14

Cropped Linen-Blend Blouse, £17.99

Patterned Satin Scarf, £9.9914 of 14

Patterned Satin Scarf, £9.99

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