H&M’s Sustainable Dresses Are Already A Social Media Sensation – And They Start At £14.99

From minis to maxis, the brand's new dresses are all made from recycled fabric and sustainably-sourced materials.

h&m sustainable dresses

by Hannah Banks-Walker |
Updated on

H&M has pledged to only use recycled and sustainably-sourced materials for all its clothes by 2030. While this will require a significant overhaul of the brand's current business model, it has just made a step in the right direction with a new collection of dresses. Each dress is made from either organic cotton, Tencel or recycled polyester, while those composed of blended fabrics are at least 50% sustainable. And they're already a hug hit on social media.

The brand is expecting the oversized, Pepto-Bismol pink midi to be a particular success and, indeed, it is already the most-Instagrammed style as seen on the likes of Vogue Williams, as well as influencers Annam Ahmad, Debbie Le and Alex Serruys. The fact that it is just £19.99 is a bonus.

Other styles include a balloon sleeve floral dress (£34.99, already worn by Emma Louise Connolly), puff sleeve black minis and [purple broderie anglaise styles {href='https://www2.hm.com/en_gb/productpage.0857271001.html' target='_blank' rel='noopener noreferrer'}).

emma louise connolly h&m dress

Naturally, with dresses as great as these (and at such an affordable price) they'll undoubtedly sell quickly. And just think – for just £14.99, you can have a brand new, sustainable dress to wear to the pub when it finally opens. Now that is good news.

SHOP: The Dresses

Gallery

H&M Sustainable Dress Collection

Pink Puff Sleeve Cotton Dress, £19.991 of 7

Pink Puff Sleeve Cotton Dress, £19.99

Broderie Anglaise Dress, £24.992 of 7

Broderie Anglaise Dress, £24.99

Cotton Kaftan Dress, £34.993 of 7

Cotton Kaftan Dress, £34.99

A-Line Cotton Dress, £19.994 of 7

A-Line Cotton Dress, £19.99

Lyocell-Blend Dress, £24.995 of 7

Lyocell-Blend Dress, £24.99

Purple Lyocell-Blend Dress, £34.996 of 7

Purple Lyocell-Blend Dress, £34.99

Puff Sleeve Black Dress, £14.997 of 7

Puff Sleeve Black Dress, £14.99

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