The New H&M Conscious Collection Is Here – And It’s The Little Bit of Escapism We Need Right Now

It's never too early to buy your summer 2021 wardrobe.

H&M conscious collection

by Natalie Hammond |
Updated on

Now feels like a strange time for online shopping, but if all you can think about is reemergence later this year, H&M’s new Conscious collection is an excellent starting point.

This spring’s range, which dropped online today and already has a few sell-outs, is pure escapism. Inspired by Le Train Bleu, the sleeper train that transported the rich and beautiful from Calais to Cote D’Azur in the 1920s, it’s got flamboyant tulle evening gowns, louche tailoring and Riviera stripes a plenty.

H&M conscious collection

More importantly, however, it also boasts robust sustainable credentials. As well as utilising leftover fabrics from old collections, including organic silk and recycled polyester, the brand is also showcasing innovative eco-friendly materials. CIRCULOSE, a natural material produced from recycled textiles, RENU, a recycled polyester made in a closed looped system, VEGEA, a vegan material partly made from the by-products of winemaking and ECONYL, regenerated nylon made from discarded fishing nets, are all present and correct.

H&M conscious collection

If the temperature keeps increasing, there’s a wealth of wafty dresses that will lift your WFH wardrobe, not to mention your spirits. I love the mosaic-print style made from lyocell, while the ankle-sweeping style in peacock blue and white is the perfect ‘save for later’ dress that will make any weddings that have been postponed until 2021 light work.

This sequinned blouse, meanwhile, will illicit ‘oooo and ahhs’ on Zoom - and has ‘summer holiday’ written all over its playfully puffed sleeves. Finally, the rib-knit dress is just the thing for curling up on the sofa and writing your ‘to do’ list for reemergence. Happy days.

SHOP: Our Favourite Pieces From H&M's New Conscious Collection


SHOP: Our Favourite Pieces From H&M's New Conscious Collection

H&M blouse1 of 12

H&M, Sequin Blouse, £79.99

H&M dress2 of 12

H&M, Wide Lycocell Dress, £99.99

H&M dress3 of 12

H&M, Mosaic Patterned Silk Dress, £139.99

H&M dress4 of 12

H&M, Long V-Neck Dress, £99.99

H&M dress5 of 12

H&M, Rib Knit Dress, £59.99

H&M dress6 of 12

H&M, Short Sequinned Dress, £149.99

H&M jacket7 of 12

H&M, Linen Jacket, £99.99

H&M trousers8 of 12

H&M, Wide Leg Trousers, £79.99

H&M jeans9 of 12

H&M, High-Waist Jeans, £49.99

H&M top10 of 12

H&M, Fine Knit Top, £49.99

H&M trousers11 of 12

H&M, Rib Knit trousers, £59.99

H&M earrings12 of 12

H&M, Clip Earrings, £17.99

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