H&M is no stranger to working with prominent supermodels – over the past decade, the Swedish retailer has featured everyone from Victoria’s Secret angel Alessandra Ambrosio to catwalk giant Gisele Bundchen to even Sean O’Pry (also know as that really hot guy in Taylor Swift’s ‘Blank Space’ video). Now the company has once again rounded up the supers of the moment to model their summer collection, and it certainly doesn’t disappoint.
With a boho, beachy vibe, the pieces are modelled by Adriana Lima, Doutzen Kroes, Joan Smalls and Natasha Poly, and feature earthy hues and bold paisley prints on loose kaftans and triangle bikinis. The girls sport loose beachy waves and tanned skin strolling down the beach in the promo shot, which was taken by fashion photographer Lachlan Bailey.
Along with the campaign, H&M will be releasing an advert featuring a track by DJs Axwell / Ingrosso (who are better known as two thirds of The Swedish House Mafia). The song, aptly named ‘Sun Is Shining’, will be the backing track for the commercial which will be shown on the website from April 30th. The duo are due to release their debut album in the next few months, which is bound to be the soundtrack to summer 2015.
Now all we need is a floral headband and some tickets to Coachella. Anyone?