For the past few seasons Cara Delevingne has been front and centre of Mulberry's campaigns (alongside an owl or ten). Well today Mulberry's Spring Summer 2015 campaign broke and they have got a brand new face - Cara's good pal Georgia May Jagger.
The campaign, shot by Inez and Vinoodh, has us dreaming of Spring as Georgia is shot in a sprawling English country house. Mulberry does Spring the proper way, with dainty tea sets, pastel pedal bikes and fresh blooms hanging out of Georgia's back jean pocket. Why can't we live in a Mulberry ad, eh?
This is a Mulberry campaign, so of course there is a delightful bouquet of handbags. There's the new coveted Delphie bag - a 'two-in-one' style which can be flipped to reveal another colour way. Cara Delevingne also makes a cameo in the campaign, via her backpack.
Georgia May Jagger is an obvious casting for Mulberry. As well as her impressive portfolio (Rimmel and Chanel, to name a few), there's the rock n' roll English heritage (cough Mick Jagger) and her 'it Brit' contact list.
Georgia isn't the only new Mulberry recruit. Earlier this month we brought you the news that other 'it Brit' Cressida Bonas is joining the Mulberry roster, dancing in a video for the Spring Summer 2015 collection which we will get to see in March.
Cressida said to Yahoo Style about the video: I think it was just about being free and happy, and having fun. The idea was, 'dance as if you're dancing in your kitchen.' It was more about a dance that was improvised, and not all about the steps. It was really just about having fun!"
See more of Georgia May Jagger's Mulberry campaign in the gallery below...