From buttermilk and lemon, to mustard, La La Land and everything in between, yellow is the colour of this season.
Where once millennial pink was cluttering up your Instagram feed, there’s been a slow but sure trickle of sunnier shades, coined last year by Writer Haley Nahman – one of the fashion prophets over at Man Repeller HQ – as Generation Z Yellow.
Brewing for a while now, Beyoncé accessorized her sunflower coloured Roberto Cavalli dress with a baseball bat back in 2016, in the video for Hold Up. Of course, then it was worn in a slightly more DIY though no less fabulous way by Tituss Burgess, when he was lemonading in season three of Unbreakable Kimmy Schmidt. While not forgetting fact that HRH The Queen (of style) has always been a fan of mellow yellow.
Much like pink it’s a cute, almost babyish colour, but rather than being super girly, its associations are with optimism and warmth, which means it works really well with fuzzy textures.
Lending itself to fun faux furs, Shrimps does yellow very well, whether trimming it with a similarly summery white (see the SS18 presentation) or toughened up with black vinyl, a la their AW18 collection.
Meanwhile, it looks prettily preppy– though scarily impractical – when imagined in suede. Gucci’s yellow suede loafers are a case in point, with brilliant echoes of Cher Horowitz, they’re not really suitable for your dark and dingy, sticky-floored local. And that’s okay, cheerful yellow deserves to be taken away somewhere bright that suits its sunny disposition.
And where the catwalks lead, the high street follows, with the likes of Topshop, Monki and Zara all awash with yellow denim, dresses, jewellery, tailoring, shoes, and even pants.
A natural fit for spring and summer, and working with pretty much any silhouette, adding a splash of yellow to your outfit is probably the easiest way to prove that you’ve been paying sartorial attention, without having to adopt whole new look.
It has a reputation for being unflattering, but we say that’s undeserved. With a countless number of shades, there’s a yellow for everyone. But don’t just take our work for it, instead, shop our yellow selection for S/S'18 in the gallery below..
Yellow SS18 - Grazia
1 of 17Modern-Print Cotton-Jersey T-shirt by Blouse, £65
Say hello to Blouse – the brainchild of cult London label Antipodium's ex-creative director Geoffrey J Finch – it's your new favourite label.
2 of 17Bob Clutch by Shrimps, £225
If your landlord doesn't allow pets, a clutch bag from Shrimps is just as soft, almost as cute and doesn't need to be walked.
3 of 17Pleated Ombré Skirt by Zara, £29.99
From buttercup to primrose, this ombré skirt has a fair few yellows all in one.
4 of 17Marmont Fringed Leather Loafers by Gucci, £495
The shoe of the season in the colour of the season, if we liked sport we would call that a home run.
5 of 17Double Breasted Suit Jacket by Topshop, £60
Pastel blazers are big news this season and this Topshop number is a great way to try one out without splashing too much cash...
6 of 17Cropped Suit Trousers by Topshop, £40
But don't forget the matching trousers for extra fashion points, and to channel Romy and Michelle if they had become realtors.
7 of 17Margo Floral Print Asymmetric Dress by Preen By Thornton Bregazzi, £975
Floral, frilled and flowing, this is the wedding guest dress that dreams are made of.
8 of 17Ruffle Swimsuit by Monki, £25
Be an alpha on the beach this summer in a bright yellow cossie.
9 of 17Pleasure Slogan Sweatshirt by Champion X Wood Wood, £100
The latest drop in the ongoing Champion and Wood Wood collaboration is here, and it's great.
10 of 17Striped Crepe Wrap Blouse by Maison Margiela, £675
If you're feeling bold, pair this Maison Margiela blouse with the matching trousers for a full-on pajama luxe look.
11 of 17Ditsy Daffodil Maxi Dress by Urban Outfitters, £59
With its ditsy floral print and super flattering shape, this is your new running-through-fields frock.
12 of 17Yellow Lancastrella 50 Suede Pumps by Neous, £455
Possibly the most architectural shoes we've ever seen, these pumps from Neous look like something that could be sold in the Barbican gift shop – and that's a very good thing.
13 of 17Floral Pleated Midi Dress by & Other Stories, £79
If you're nervous of diving head first into yellow, dip a toe with a lemony print.
14 of 17Suede Shoulder Bag by H&M, £39.99
H&M's premium range belies its teeny price tags, this bag looks way more expensive than it is.
15 of 17Lemon Suede Jumpsuit by Whistles, £559
A yellow. Suede. Jumpsuit. There really aren't enough clapping hands emojis for this.
16 of 17Cropped Denim Jacket by Ganni, £415
The Ganni denim line has just launched and it's every bit as good as we hoped it would be.
17 of 17Denim Runway Pants by Ganni, £295
Not only are the jackets cool and cropped, the jeans are impossibly wide.