In terms of avant garde sartorial innovation, Sunderland-born Gareth Pugh is one of the most important names in international fashion. His designs are meticulous constructed – whether from ballooning shapes or razor sharp cuts and detailing Gareth is as much an incredible craftsman as a fashion visionary.
In recent years the label has presented collections in Paris following Gareth’s win of the prestigious ANDAM fashion award. Aside from a brief hiatus last season with an immersive, live experience scheduled on the New York Fashion Week calendar, it has been several years since the brand's catwalk show has been presented on Gareth’s home turf. The return to LFW marks the label’s 10th anniversary, a major milestone which will certainly be celebrated by london-based fans.
Aside from planning celebrations for his catwalk decade, Gareth has also been busy in the capital crafting one of the chicest Christmas trees of the festive season. The gold, angular 'tree' takes pride of place in the V&A, welcoming visitors into the historic museum.