It Looks Like Floral White Maxis Are The Summer’s New Favourite Dress

It’s official, a new 'It' dress has landed just in time to be your ultimate re-entry outfit. The floral white maxi dress is the perfect summer staple to see you through every occasion from fancy park picnic to late summer wedding, so there’s no surprise that LIKEtoKNOW.ithas seen an increase of 1150% searches for them this month.

With the rise of the Cottagecore trend and status picnics becoming common practice as lockdown restrictions lift, we’re all using any opportunity to get into the great outdoors and dressing up is all part of that process.

White, floral dresses were a key style shown on the SS20 catwalks, with styles spotted everywhere from Alexander McQueen to Dior and Carolina Herrera. Loose silhouettes peppered with pretty flowers were embroidered across Dior dresses, while blown-up blooms were the key takeaway from Carolina Herrera’s show.

Holly Tenser, Ready-To-Wear Buying Manager at Brownsfashion.com says: 'A floral maxi dress is the perfect, easy throw-on that adds instant summer glamour. Johanna Ortiz perfects the summer maxi dress with a flirty aesthetic – they are great to dress up also for summer weddings and events.'

The high street has also bought heavily into the trend. From Uterque's could-be-designer shirt dress to H&M’s monochrome halter neck version, complete with expensive looking tie detail, there’s a style and price point to suit everybody.

This isn’t just a dress saved for sunnier days, though. The Floral Maxi has real wardrobe mileage, and it’s all down to the way you style it. Longline trench coats are a great option when the weather looks a little grey, or a denim jacket will work when it's warmer. For smart occasions, an oversized blazer slung on top is all you need. Shoes are fair game – this will look as great with heels as it will your Birkenstocks or box-fresh trainers. You really cant get it wrong.

SHOP: The Best White Floral Maxi Dresses