Finery London Launches This Week & Grazia Readers Get A Discount, Hurrah!

In this week's issue we reveal the latest label shaking up the high street as you know it - and Grazia readers can shop it first!

The Great British High Street is about to get even better. The hotly anticipated arrival of Finery London – founded by an impressive team of ex ASOS and Topshop power players – will see luxurious, concept-driven design at a genuinely affordable price point. It’s not about churn-it-out catwalk imitations but top-notch pieces with their own fashion merit; like the Hemming trapeze dress or ultra-chic Rosslyn wrap skirt. Finery is grown-up and covetable, but not a wallet-destroyer – starting at £5 for jewellery and around £65 for a dress. ‘We want to have our own opinion and hope customers will come to love our unique handwriting – a combination of contemporary- modern with a more vintage, feminine feel,’ brand director Caren Downie tells us. ‘We believe beautiful, considered designs should be accessible to a wider market.’ And Finery London is offering Grazia readers a chance to shop at finerylondon.com two days before launch (on 5 Feb). Simply enter GRAZIAXFINERY and your details to explore. Plus, enter the code again at checkout to get 20% off your first purchase. Well, thanks for filling the sartorial void – now our wardrobes are Finery and dandy.

Visit finerylondon.com for your online discount. If you fancy seeing the clothes face-to-face, then head to London's pop up store - the Fitting Room, 35 Monmouth Street, Seven Dials, London, from 5 Feb.

Check out the looks we love in the gallery below...