Fendi Announce First Ever Haute Couture Fashion Show

Fendi have announced their first ever haute couture show. A never before seen Haute Fourrure Collection of fur pieces will be unveiled in Paris Haute Couture Fashion Week in July later this year.

The first ever show will celebrate Karl Lagerfeld's 50 year collaboration with Fendi. The designer's relationship with the brand began in 1965, and is the longest collaboration between a fashion house and designer ever.

"For me, fur is Fendi and Fendi is fur, fun furs! Fendi is my Italian version of creativity. The Fendi Haute Fourrure fashion show is the oppurtunity to stage the royal furs of furs" Karl said.

The show is set to reveal furs like you've never seen before, as Karl and Fendi have worked to create luxurious and innovative designs.

On the upcoming show, Pietro Beccari, Fendi Chairman and CEO said, "We are honoured to take part for the first time in the Haute Couture Fashion Week in Paris with the collection of Haute Fourrure. This marks a step forward in Fendi's history, the ultimate expression of our expetise and creativity in fur, a unique savoir faire that has revolutionized the fur world thanks to constant research and experimentation always seen through the eyes of modernity".

We can't wait to see the looks hit the catwalk. The countdown to July starts now.