Question: How do you transform a 'meh' look into a major one this summer? Oh, and with just one accessory? Answer: put a Stetson on it. Seriously.
You can blame it on Alexa Chung. She put a decisive end to the flower crown's reign as the festival-season's go-to headwear when she turned up in a cowboy hat at Glastonbury.
It was classic Chug - an unexpected move that felt fresh yet completely made sense; a slick riposte to a sea of bloom-bedecked hairbands. The Stetson might not be a street-style staple yet (it's only a matter of time), but Alexa is by no means alone in embracing a game-changing hat. The key is to fall back in love with classic styles that have been amped up with modern detailing, or worn in an unexpected context.
Bored of the baseball cap but love its tomboy swagger? Take your cue from the likes of Rihanna, Bella and Cara and opt for a beret. Dior's black leather version is notching up a lot of love, as is Itchy Scratchy Patchy's 'Respect'-emblazoned offering. Weddings, Ascot and garden parties aren't the place for anarchic accessorising, but by opting for a preppy straw boater over the fluff of a fascinator you can strike a subtle subversive note.
Even that '80s fitness video and golf-course fave - the visor - is back with a fashion stamp of approval, reimagined in bold prints and futuristic finishes. We'll be diving in head first...
See our edit of the most fashionable hats to covet this summer, below.
Summer hat trends
Cowboy, £28.99 from Tackville
Stetson, £15 from Espirit
Beret, Gucci, £160 from Net-A-Porter
Visor, £9.99 from H&M
Beret, £9.95 from Village Hats
Stetson, £32.95 from Jaxon & James
Stetson, £195 from Lock & Co Hatters
Visor, £10 from Topshop
Cowboy, £459 from Maison Michel at StyleBop