This Is The Only Dress To Make The Hottest Product’s Of 2025 Lyst Index

Each quarter, global fashion search index Lyst announces its official 'Hottest Products of 2025' list. So, as somebody who essentially shops for a living, finding out what people are actually buying is some pretty major fashion news. Whilst the line-up is usually a collection of luxury designer items (each with a luxury price tag in tow) a brand shift has become more and more noticeable over the years. Amongst Prada and Miu Miu you'll now also find the likes of Adidas' cute little retro style shorts, Skims' sell-out tank top, and the only dress to make the cut; the Hedy strapless maxi by Faithfull The Brand.

Whilst this dress isn’t necessarily a surprise entry to the list (the style in question has sold out on multiple occasions) but more a well-earned spot for a certified crowd pleaser. Plus, 6 of the 10 items included by Lyst are footwear, think The Row’s viral flip-flops and Isabel Marant’s nostalgic wedge trainers, making it all the more impressive for the clothing items that napped a spot in the top 10.

If you’re looking to invest, you’ll find the Hedy dress available in soft buttery yellow, one of 2025’s most searched for shades, classic go-with-everything black and a brand new deep olive green, another of this summer’s breakout colour stars. Faithfull The Brand's strapless maxi is a true all-rounder, easily appropriate for plenty of occasions, we recommend wearing yours with low-key flip flops, a beachy straw tote and sunglasses for a super chic daytime outfit, switching to high-heeled mules and adding a cute little handbag for the evening.

So, what're you waiting for?

Shop: The Hottest Dress Of 2025