EXCLUSIVE: Eyeko’s Co-Founder On The Alexa Chung Collaboration

EXCLUSIVE: Eyeko's Co-Founder On The Alexa Chung Collaboration


by Tor Cardona |
Published on

Alexa Chung’s first collaboration with Eyeko, her favourite eyeliner brand, was a pretty big deal. Not only did it shutdown Selfridges when it first launched but it also sold out everywhere (from the USA to Newcastle) within a matter of weeks. This is some seriously hot beauty property! if you didn’t manage to get your hands on the Eyedo Liquid Liner and Mascara duo, here’s some good news: a second Alexa Chung for Eyeko collection!

All hail Me and My Shadow (£15) an intense waterproof eye shadow AND liner with a built-in blending brush for instantly sexy, smoky eyes. Available in three shades - chocolate, charcoal and taupe - there is a shade for every occasion, whether you want to keep your beauty look light for the daytime or get smoky after dark. Plus, the pencil never needs sharpening! Yep, it's totally foolproof, waterproof and travel friendly. “Make-up for me is about being quick and easy to use with great results - Me and My Shadow does exactly that,” says Alexa.

Pre Met Ball prep using our 'Me and My Shadow' eyeshadow stick. #smudgy #makingeyes #shimmer make up by Tamah K

Alexa's Met Ball prep using 'Me and My Shadow' eyeshadow stick [Instagram]

Need any more convincing? We spoke to Eyeko founder, Nina Leykind, about why the product is a makeup bag must-have...

1. It makes for a fuss-free application

“Alexa and I are both averse to traditional pots of eye shadows and all the faff involved with blending and shading. This does everything in one easy step, and because the brush has a flat edge, it’s super easy to draw out the colour to create a fine line to accentuate the upper and lower lash line.”

2. It’s small enough to pop in your clutch

“The packaging is so streamlined and portable”

3. It’s a real multi-tasker

“This is a shadow, liner, primer, blending brush and liner brush in one. Plus, it has a long-wear formula that doesn’t crease.”

4. There’s a shade for everyone

“Alexa is addicted to Chocolate for everyday wear and she just draws it on and smudges with her fingers using the brush to line under the eye. For the Met Gala she wore Taupe which is her go-to evening shade that works beautifully with a flick of liner.”

5. It’s perfect for summer

“The chocolate shade is bang on-trend for summer as it’s perfectly matte, making it a great ‘no make-up’ make-up look. Try mixing it up with Taupe for some day time glamour.”

Click through the gallery below and check out Alexa's best ever beauty moments...

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