EXCLUSIVE: Eyeko’s Co-Founder On The Alexa Chung Collaboration

EXCLUSIVE: Eyeko's Co-Founder On The Alexa Chung Collaboration


by Grazia |

Alexa Chung’s first collaboration with Eyeko, her favourite eyeliner brand, was a pretty big deal. Not only did it shutdown Selfridges when it first launched but it also sold out everywhere (from the USA to Newcastle) within a matter of weeks. This is some seriously hot beauty property! if you didn’t manage to get your hands on the Eyedo Liquid Liner and Mascara duo, here’s some good news: a second Alexa Chung for Eyeko collection!

All hail Me and My Shadow (£15) an intense waterproof eye shadow AND liner with a built-in blending brush for instantly sexy, smoky eyes. Available in three shades - chocolate, charcoal and taupe - there is a shade for every occasion, whether you want to keep your beauty look light for the daytime or get smoky after dark. Plus, the pencil never needs sharpening! Yep, it's totally foolproof, waterproof and travel friendly. “Make-up for me is about being quick and easy to use with great results - Me and My Shadow does exactly that,” says Alexa.

Pre Met Ball prep using our 'Me and My Shadow' eyeshadow stick. #smudgy #makingeyes #shimmer make up by Tamah K

Alexa's Met Ball prep using 'Me and My Shadow' eyeshadow stick [Instagram]

Need any more convincing? We spoke to Eyeko founder, Nina Leykind, about why the product is a makeup bag must-have...

1. It makes for a fuss-free application

“Alexa and I are both averse to traditional pots of eye shadows and all the faff involved with blending and shading. This does everything in one easy step, and because the brush has a flat edge, it’s super easy to draw out the colour to create a fine line to accentuate the upper and lower lash line.”

2. It’s small enough to pop in your clutch

“The packaging is so streamlined and portable”

3. It’s a real multi-tasker

“This is a shadow, liner, primer, blending brush and liner brush in one. Plus, it has a long-wear formula that doesn’t crease.”

4. There’s a shade for everyone

“Alexa is addicted to Chocolate for everyday wear and she just draws it on and smudges with her fingers using the brush to line under the eye. For the Met Gala she wore Taupe which is her go-to evening shade that works beautifully with a flick of liner.”

5. It’s perfect for summer

“The chocolate shade is bang on-trend for summer as it’s perfectly matte, making it a great ‘no make-up’ make-up look. Try mixing it up with Taupe for some day time glamour.”

Click through the gallery below and check out Alexa's best ever hair and beauty moments...


Alexa Chung's Best-Ever Hair Moments: Tousled Waves, Blunt Bangs & Ombre Strands

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We'll hand over to the lady herself to explain this one... !@chungalexa: RAINBOW HAIR !! @lorealprofuk :-) #plaits #braids #slightfilter #spon #hairchalk"

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Va-va-voom! We love this foxy evening look with tonnes of glossy shine.

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Alexa is our beachy hair inspiration all year round. We're loving her tousled lengths and rock'n'roll fringe.

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Alexa can do evening glamour, too. Just look at this sleek style.

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Headbands aren't just for school girls. Alexa looks seriously cute with this accessorised 'do.

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The fringe is Alexa's trademark. Worn either thick and full or centre-parted, Alexa's fringe never looks contrived or try-hard.

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Clearly living in New York's added some gloss to Alexa's look. We love seeing work polished styles like this one.

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Alexa looks adorably fresh-face in this snap. That reddish hue warms up her skin beautifully.

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Alexa was an ombre champion well before the rest of us. Check out this cool dye job.

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On anyone else, a fringe this heavy would be overkill, but Alexa carries it off with aplomb.

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Pure Alexa perfection. Tousled strands, a warm reddish brown tone and oodles of nonchalance. Sadly, not all of this can come from your hairdresser - not that it will stop us trying.

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Alexa braved an even shorter chop recently - the length frames her face just so, and we love the darker hue. The wet-look effect is kept wonderfully unfussy thanks to the loose waves and tousled texture.

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Oh Alexa, how do you do it? The perennially cool indie queen looks so hip with these pigtails. With that piecey fringe and cute ribbons, it's grown up rather than schoolgirl. We love.

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A masterclass in undone evening glamour. Beautifully glossy with big, defined curls, but still with that heavy fringe, this is a truly British way to do polished.

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Hello, lady danger. A vampy evening look for Alexa, this style shows she can turn her hand to an updo, too. A loose bun teamed with face-framing flyaways is our dream 'do.

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This is obsession-worthy. Bardot-esque with tonnes of slept-in volume and messy lengths, Alexa is serving indie perfection with this 'do.

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Working another updo, Alexa's playing to her strengths here with this ponytail and fringe combo. We love how artfully curled those front pieces are.

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Alexa is rocking a bouncy blowdry here! The closest thing Alexa'll do to a Bloomingdale's blow-out, this style is glossy, voluminious and we'd like it now, please.

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With a deep side parting and a slicked-back roots, Alexa looks sporty and fresh.

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This what we call a power pony. Worn loose, close to the nape of her neck and plenty of loose tendrils, this is a chic way to do a sporty look.

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Bringing back that chin-skimming length and adding her trademark bed-head, this is a seriously cool look.

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Vintage Alexa! We love this fun, festival look. Two dinky face-framing braids with some undone lengths make for a boho babe look.

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Messy hair, don't care. A loose pony and a centre part keep things casual.

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Get Alexa's chic 'do here by adding dry shampoo and texturising spray to your hair before bed. As you sleep, it'll work into the hair and give you this super-cool texture.

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A more directional look with Alexa's shortest length yet and a very deep side parting.

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How dreamy is this? Loose, barrel curls have a little Hollywood glamour, while the bobbed length and soft movement keeps it unfussy. #HairGoals.

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This updo perfectly frames Alexa's cheekbones - plus, we love the glossy shine.

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A perfect summery style. Beat the humidity with salty, beachy texture and your fringe swept off your face like Ms Chung.

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Now this is a fun look. Sleek and pinned-back on one side and teased and tousled on the other, this is a great elegant 'do for shorter lengths.

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