EXCLUSIVE: Eyeko’s Co-Founder On The Alexa Chung Collaboration

We'll hand over to the lady herself to explain this one... !@chungalexa: RAINBOW HAIR !! @lorealprofuk :-) #plaits #braids #slightfilter #spon #hairchalk"

Va-va-voom! We love this foxy evening look with tonnes of glossy shine.

Alexa is our beachy hair inspiration all year round. We're loving her tousled lengths and rock'n'roll fringe.

Alexa can do evening glamour, too. Just look at this sleek style.

Headbands aren't just for school girls. Alexa looks seriously cute with this accessorised 'do.

The fringe is Alexa's trademark. Worn either thick and full or centre-parted, Alexa's fringe never looks contrived or try-hard.

Clearly living in New York's added some gloss to Alexa's look. We love seeing work polished styles like this one.

Alexa looks adorably fresh-face in this snap. That reddish hue warms up her skin beautifully.

Alexa was an ombre champion well before the rest of us. Check out this cool dye job.

On anyone else, a fringe this heavy would be overkill, but Alexa carries it off with aplomb.

Pure Alexa perfection. Tousled strands, a warm reddish brown tone and oodles of nonchalance. Sadly, not all of this can come from your hairdresser - not that it will stop us trying.

Alexa braved an even shorter chop recently - the length frames her face just so, and we love the darker hue. The wet-look effect is kept wonderfully unfussy thanks to the loose waves and tousled texture.

Oh Alexa, how do you do it? The perennially cool indie queen looks so hip with these pigtails. With that piecey fringe and cute ribbons, it's grown up rather than schoolgirl. We love.

A masterclass in undone evening glamour. Beautifully glossy with big, defined curls, but still with that heavy fringe, this is a truly British way to do polished.

Hello, lady danger. A vampy evening look for Alexa, this style shows she can turn her hand to an updo, too. A loose bun teamed with face-framing flyaways is our dream 'do.

This is obsession-worthy. Bardot-esque with tonnes of slept-in volume and messy lengths, Alexa is serving indie perfection with this 'do.

Working another updo, Alexa's playing to her strengths here with this ponytail and fringe combo. We love how artfully curled those front pieces are.

Alexa is rocking a bouncy blowdry here! The closest thing Alexa'll do to a Bloomingdale's blow-out, this style is glossy, voluminious and we'd like it now, please.

With a deep side parting and a slicked-back roots, Alexa looks sporty and fresh.

This what we call a power pony. Worn loose, close to the nape of her neck and plenty of loose tendrils, this is a chic way to do a sporty look.

Bringing back that chin-skimming length and adding her trademark bed-head, this is a seriously cool look.

Vintage Alexa! We love this fun, festival look. Two dinky face-framing braids with some undone lengths make for a boho babe look.

Messy hair, don't care. A loose pony and a centre part keep things casual.

Get Alexa's chic 'do here by adding dry shampoo and texturising spray to your hair before bed. As you sleep, it'll work into the hair and give you this super-cool texture.

A more directional look with Alexa's shortest length yet and a very deep side parting.

How dreamy is this? Loose, barrel curls have a little Hollywood glamour, while the bobbed length and soft movement keeps it unfussy. #HairGoals.

This updo perfectly frames Alexa's cheekbones - plus, we love the glossy shine.

A perfect summery style. Beat the humidity with salty, beachy texture and your fringe swept off your face like Ms Chung.

Now this is a fun look. Sleek and pinned-back on one side and teased and tousled on the other, this is a great elegant 'do for shorter lengths.