The Euros is underway, and whether you’re a full-blown football fan or just in it for the fun, now is the perfect opportunity to get into footie fashion and truly dress for the occasion, whoever you’re supporting and wherever you’re watching.
What it might surprise you to know is that football shirts have been in fashion for the past few seasons. They're frequently referenced in the work of Martine Rose, who became fascinated with how the sport was influenced by club culture in the late '80s. Elsewhere, street style label Aries Arise has created its own take on classic shirts complete with Umbro sponsor, whilst embroiderer @thefootballgal, gives an upgrade to old football shirts by reworking and adding beautiful embroidery to create ‘wearable pieces of art’.
Then there's Priya Ahluwalia, whose past collections have contained short-sleeved football polo shirts emblazoned with 'Ahluwalia'. And it's not just designer brands, break-out trends such as 'bloke-core' have seen a rise in vintage and retro football tops cropping up all over our Insta feeds, even retro football style shorts have emerged up as one of this seasons’ more surprising micro trends.
After last year’s Women’s World Cup where, after an incredible England campaign from the Lionesses, Spain were eventually crowned champions, it was clear that football fever was affecting people's shopping habits; England shirts became gold-dust, selling out across all sites. It would appear that fashion’s love of football isn’t necessarily dedicated to specific teams, however – brands like Mystery Retro Shirts – where you purchase just that - have seen a huge rise in popularity as more people want in on the action.
How to style a football shirt
On the street-style circuit, football shirts have cropped up time and again. On the pavements of Paris, fashion editor Gabriella Karefa-Johnson donned the BAPE x Commes des Garcons jersey when out at Paris Fashion Week, expertly styled with a denim midi skirt and Prada bag. Then there was Mia Regan in Stella McCartney's Arsenal shirt, created as part of the designer's ongoing collaboration with Adidas (and now sadly sold out). For an easy outfit formula, size up your England women's football shirt and wear super slouchy, low-rise baggy jeans or equally slouchy tailored trousers. For a Y2K take, wear your football top with a mini skirt and keep thinks kitsch.
If you want some styling tips from the pros, just look to Victoria Beckham at the 2004 Men's Euros, who watched from the stands wearing a tank top with a logo of the Three Lions, bringing some glamour to proceedings with her famously big wrap-around sunglasses. So, when it comes to wearing your football jersey of choice - stick to your signature style and simply sub in the shirt.
Shop: The 2024 Euro England Shirt
www.asos.com
Get your hands on the classic England home shirt, size up for a looser fit and simply throw on over your outfit for the quickest of football 'fits.
www.asos.com
Whilst the classic white home kit remains the favourite for most, don't underestimate the away shirts. The dark navy shade is a more understated, sartorial take on the original, take note from the fashion girlies and wear with a maxi skirt, sporty sunglasses and trainers.
www.asos.com
Known for their usually bright - nearly neon - colours and garish patterns, keepers' shirts are the way to go if you want to make some impact, often the styles that sell-out last, too so you've more chance of copping the kit.
Shop: The Euros 2024 Kids Football Shirts
www.englandstore.com
If you're shopping for the little ones, the training kit is just as good as the shirt and a fraction of the price.
www.englandstore.com
Make it a family affair and kit out the whole team, make sure to keep hold of these once your little one has outgrown it as these will be future classic shirts!
www.englandstore.com
These are selling out quick, remember, larger kids sizes can easily work for adults, too!
www.englandstore.com
Add a splash of orange to the team, Pickford would be proud.
www.brokenplanet.com
Not feeling to support a specific team? Broken Planet have you sorted