When Damson Madder's leopard print jeans took Instagram by storm earlier this year, it quickly earned itself a place in the cool girl hall of fame, alongside that Ganni leopard blouse and M&S leopard coat. Now, the brand is back to tempt our animal print-adoring hearts with a dress so chic, it could be mistaken for Ganni.
At first glance, the Bluebelle Midi Dress may look like it has come from Ganni's Copenhagen atelier. With its playful leopard print and flattering-but-modest silhouette that exudes the same Scandi-cool as the Leopard Printed Cotton Tie String Mini Dress, it's not hard to see why the piece has the fashion pack obsessed. Although as much as the Bluebelle dress looks like the viral Ganni iteration, it's also quintessentially Damson Madder - made with the brand's focus on extravagant yet versatile designs.
Shop: The Damson Madder Ganni Alternative
£40 off
Damson Madderdamsonmadder.com
Now on sale, the Bluebelle Midi Dress is reminiscent of Ganni's popular style, with its tie-front detail and puff sleeves. A more unique thing about this dress, however, is the fact it's fully reversible, which means you can wear it with the tie at the front or back.
When it comes to styling the Bluebelle Midi Dress, the devil really is in the detail - and this dress offers plenty of that. The tie-front feature allows for a more adjustable fit, while the puff sleeves offer a voluminous shape that feels steeped in nostalgia. Pair the dress with chunky leather boots for an air of effortless cool, or for something more feminine, add strappy heels and gold jewellery.
Whether you missed out on the leopard jeans, or are looking to invest in the next big thing in your wardrobe, it's the perfect time to lean into the leopard print renaissance. Plus, equal parts practical and fabulous, this is a dress you'll reach for season after season.
Shop: The Ganni Leopard Dress
Ganni www.ganni.com
The Ganni dress features the same detailing as its viral puff-sleeve blouse, with an open round neckline and tie closures. For an evening affair, style the dress with a classic pair of knee-high boots and oversized biker jacket. For the day, add chunky loafers and white socks.
Main image credits: Instagram/@cazevedor, @cheiannajade
Gemma Lavers is a fashion commerce writer at Grazia. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).