Though the cardigan endures as a style essential, its fusty, grandpa-esque reputation has been hard to outgrow. However, in recent years the unassuming knit has been rebranded (much like the argyle jumper) becoming the ultimate go-to for when the temperatures start to drop. Not only is it a polished alternative to your usual crewneck jumper, for 2025, the button-up knit is taking on more exciting forms to help you avoid the winter dressing rut. The latest trendy cardigan that's got everyone talking? The Ruthie Bonnet Cardigan from Damson Madder.
Straddling the line between casual and polished, the cardigan's appeal is manifold. For one, the striped design is a vibrant take on chic French girl-favourite Breton stripes while the relaxed fit looks great with a T-shirt and jeans, but can also be layered with a blazer or coat. Then there's the bow tie detail at the collar, which adds a charming finish while the hood lends an athletic touch while still keeping you chic and cosy.
Shop: Damson Madder's Ruthie Bonnet Cardigan
damsonmadder.com
Part cardigan and part hoodie with a flattering relaxed fit, we predict you'll get tons of wear out of this blue and brown striped design.
Unfailingly chic and surprisingly versatile, the striped cardigan is already an influencer-favourite and for good reason. To elevate an everyday look, trendy bootcut jeans and trousers are sure to work wonders with the cosy design. You could also layer it over a sleeker jumper to really warm you up on frosty February mornings. For a dressier look, a midi skirt and kitten heeled boots will make the cardigan perfect for weekend brunches and date nights. Plus, the hooded design means you can skip chunky scarves and beanies.
Damson Madder's knitted take makes the athleisure staple a much more stylish wardrobe essential. Despite boasting a busier design than your typical basic knitwear, the Ruthie Bonnet Cardigan is the kind of piece you can throw over practically any outfit to instantly elevate it with ease. Trust us, you'll be wearing this one for years to come.
Shop: More Damson Madder Striped Cardigans
damsonmadder.com
Given how popular red cardigans have been lately, there's little surprise that this dopamine-boosting red and pink design has been a consistent bestseller.
Main image credits: ©Instagram/@louannsaliou @oakleydav
Hitanshi Kamdar is a senior commercial content writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet’s most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.