The fashion world has always had a soft spot for the slogan tee, whether it's Katharine Hamnett's iconic protest shirts in the Eighties or the wave of political shirts (women's rights, trans rights, you name it) that ruled runways in the late 2010s. Maybe that's why, in a bid to do something positive and productive in these increasingly strange times, brands and celebrities alike are turning to the message-sending garment to fight Covid-19.
Henrietta Rix and Orlagh McCloskey, co-founders of influencer-favorite RIXO, wanted to create something that would allow them, and the RIXO community, to support NHS workers during the crisis. So they've released a special, 'Stay Home' shirt with 10% of all profits from online sales going to the charity Age UK and 50% of profits going to NHS Charities. Tag @rixo on instagram to spread the message - and show others how you're styling yours.
Meanwhile, Sandro has launched the Sandro Takes Care initiative with a charity tee to raise money for the Red Cross. The brand is also repurposing shirt scraps to make 10,000 reusable tissue masks for French and American hospitals, nursing homes and organisations caring for disabled people to release much-needed government-approved masks for frontline medical staff.
Harry Styles has also joined in the relief efforts, making a 'Stay Home Stay Safe' tee that aims to encourage his fans to self-isolate and donate, with 100% of proceeds going to the WHO's Covid-19 Solidarity Response Fund.
Styles penned a personal message to followers with its launch: 'In times like these, it is more important than ever to remember the power of people. If you are able to help, please donate where you can. 100% of the profits of this T-shirt will go towards fighting Covid-19. Stay home, self-isolate, and protect each other. Treat People With Kindness - H'.
The charity app Kindred has released a rainbow 'Thank You' tee with the aim to raise £5m for the NHS through its sales. ASOS, meanwhile, released unisex 'Hereos' tees and hoodies, which sold out within half an hour (stay tuned for the re-stock). Not only will 100% of sales be going directly to the NHS, but ASOS have vowed to match all profits made from each sale to donate to UK hospitals.
SHOP: Charitable Tees In Aid Of Coronavirus
SHOP: Charitable Tees To Benefit The Covid-19 Crisis
1 of 12Harry Styles, Stay Home Stay Safe Tee, £21
100% of proceeds will go to the WHO's Covid-19 Solidarity Response Fund.
2 of 12Sandro, Stand Together Tee, £69
Available to purchase online from April 16th, 100% of profits will go to the Red Cross.
3 of 12Kindred, Clap for Carers Tee, Donation
100% of sales will go to NHS Charities Together.
4 of 12Rixo, Stay Home Tee, £45
Rixo's 'Stay At Home' T-shirt will donate 50% profits to the NHS Charities's Covid-19 Urgent Appeal.
5 of 12ASOS, unisex charity t-shirt with heroes print, £20
100% of the profits will be matched by ASOS and donated to local UK hospitals.
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6 of 12Katharine Hamnett, Protect and Survive Tee, £55
Katharine says "Slogan t-shirts are designed to put ideas in your brain. You can't not read them. They make you think, and hopefully do the right thing." Her new slogan, PROTECT AND SURVIVE, is a message of solidarity with our NHS. It distills their message that to protect ourselves, each other and our incredible key workers we must stay at home and be con- scientious.
7 of 12Ba&sh, hope TEE-SHIRT, £35
This T-shirt has been designed to support healthcare workers, not only in the UK but across the world. Ba&sh will be donating 100% of all profits from the t-shirt in the UK to NHS Charities Together.
8 of 12New Look, White Clapping Grateful Slogan Charity T-Shirt, £8.99
50% of the profits from these New Look t-shirts ( available in multiple designs) will go to the Association of NHS Charities, otherwise known as NHS Charities Together. While the remaining 50% will be split between: Hospice UK, retailTRUST and Teenage Cancer Trust.
9 of 12Print Social, SOPHIE ROSE BRAMPTON, STAY HOME TEE, £17
Designer, Sophie Rose Bramption said, ' I wanted to use the design to help raise some money for the British Red Cross' who are helping with the coronavirus emergency across the UK.
10 of 12ANINE BING, RAMONA SWEATSHIRT EMPOWERMENT, £151
A portion of proceeds from every limited-edition sweatshirt sold will benefit Every Mother Counts, a nonprofit organisation dedicated to making pregnancy and childbirth safe for every mother, everywhere.
11 of 12French Connection, RAINBOW CONNECTION CHARITY T-SHIRT, £25
French Connection will be donating 100% of the profits from this t-shirt to the Camden and Islington NHS Foundation Trust Charity (C&I) and their COVID-19 appeal.
12 of 12Project Feelgood, Love Is The Drug Tee, £25
In a world of depressing news updates, Project Feelgood believe it is time for a much kinder vibe. Their quirky tees remind the wearer to always look on the bright side of life as well as spreading smiles to those they interact with. £1 from each sale is donated to YoungMinds.