This Shoe Has Dominated Menswear For Years – Now, It’s Set To Be All We Want To Wear In 2024

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Fashion can be a fickle game. Success can be just a flash in the pan, a fleeting moment where everyone wants what a particular designer or brand is selling, which is then usurped by something newer. But some brands manage to create pieces with longevity; pieces which never go out of style and remain a symbol of good style. You may associate Clarks with shopping for school shoes but, in actual fact, it has also designed one of the most popular shoes of the last few decades.

Clarks's Wallabee shoes were born in 1968, designed in Somerset. Since then, they have become an important part of the wardrobes of many high profile, stylish men of all ages. Wes Anderson, David Beckham, Tyler, The Creator and Raheem Sterling have all worn them, the latter of whom even collaborated with Clarks on his own collection of Wallabees. Embedded in the music scene, it was the Wu-Tang Clan who influenced a generation of Wallabee wearers in the US, while here in the UK, they became extremely popular during the Britpop era, worn by members of The Verve and Oasis.

More popular than ever, they're about to become a staple in women's wardrobes, too. The likes of FKA Twigs and Jorja Smith have given new kudos to the Wallabee, which is shaping up to be the shoe of the season. As comfortable as any pair of trainers but with a smarter edge, these shoes have the right amount of nostalgia to appeal to a generation obsessed with Y2K and '90s trends but, thanks to Clarks adding many new iterations to its offering, still feels fresh and contemporary.

How to wear them in 2024? Try with cropped jeans and slouchy knits or mini dresses and oversized jackets – the beauty of a pair of Wallabees is that you can really wear them with anything.

The most exciting news is that, to celebrate the enduring appeal of these iconic shoes, Clarks is offering Grazia readers the chance to win their own pair of Wallabees. Three people will receive a pair of the classic Wallabee Maple Suede shoes in either men's or women's sizes, with free delivery. Competition details below:

Shop: The Clarks Wallabee Collection