This morning Cara Delevingne was revealed as the new brand ambassador of TAG Heuer, starring in two campaigns with the tagline #DontCrackUnderPressure.
The launch event this morning during Paris Fashion Week couldn't be more Cara, as she played with a real life lion cub. Not your average photocall, eh?
Anyone who follows Cara Delevingne on Instagram will know that the lion is her spirit animal. She's a leo, does a killer impression and has a lion tattoo on her index finger. You might think holding a lion (baby or not) would be a little daunting, but Cara simply cackled when it nibbled at her finger. Something tells us this TAG Heuer gig is her dream come true.
At the event Cara looked fierce in a black tuxedo with a black bralet underneath, which she paired with a TAG Heuer watch, of course.
Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, said of his new face: “We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!”
There are two images used in Cara's Tag Heuer campaign - firstly a paparazzi shot taken on the red carpet of The Great Gatsby premiere at the Cannes Film Festival and then an image of Cara making a fist with her 'roar' finger.
The Swiss luxury brand have previously had ads with celebrities and sports stars including Leonardo DiCaprio, Cameron Diaz, Lewis Hamilton and Maria Sharapova.
See Cara's style evolution in the gallery below...
Cara Delevingne Style - Best Dresses & Outfits
1 of 95Cara Delevingne style 2012 black and gold bow dress
Cara Delevingne at the New Museum exhibition opening, May 2012
2 of 95Cara Delevingne style 2012 leather jacket grey jeans
Cara Delevingne at the Mulberry firepit party, June 2012
3 of 95Cara Delevingne style 2014 black and white dungarees
Cara Delevingne at Club Monaco Garden Party in Eaton Square Gardens, London - 03 July 2014
4 of 95Cara Delevingne style bart simpson crop jumper
Cara Delevingne at the Osklen afterparty, Sept 2012
5 of 95Cara Delevingne style beanie hat grey dress
Cara Delevingne wearing Giles Ready to Wear at London Fashion Week 2014
6 of 95Cara Delevingne style beanie hat leather jacket
Cara Delevingne at the Leon Max launch party, Nov 2012
7 of 95Cara Delevingne style black and gold suit
Cara Delevingne at 'A Dangerous Method' Film Premiere after party, Jan 2012
8 of 95Cara Delevingne style black and white suit
London on the 17th of February
9 of 95Cara Delevingne style black dress
London on the 18th of February
10 of 95Cara Delevingne style black dress boots victoria secret
Cara Delevingne at the Victoria's Secrets Show Afterparty, Nov 2012
11 of 95Cara Delevingne style black dress boots
12 of 95Cara Delevingne style black dress long coat
London on the 7th of February
13 of 95Cara Delevingne style black jumpsuit
Cara Delevingne at the amfAR Inspiration Gala in Rio - 4 October 2013
14 of 95Cara Delevingne style black leather jacket blue jeans boots
London on the 12th of February
15 of 95Cara Delevingne style black leather jacket skinny jeans boots
Cara Delevingne at the UGG Australia flagship store launch, Nov 2011
16 of 95Cara Delevingne style black skinny jeans print jacket
London on the 12th of March
17 of 95Cara Delevingne style black skinny jeans
London on the 12th of March
18 of 95Cara Delevingne style black slit leg dress elle awards
Cara Delevingne attends the Elle Style Awards 2014 in London
19 of 95Cara Delevingne style black trousers fedora hat
20 of 95Cara Delevingne style blue mulberry suit
21 of 95Cara Delevingne style burberry black dress
22 of 95Cara Delevingne style burberry black lace dress 2012
23 of 95Cara Delevingne style burberry black lace dress
24 of 95Cara Delevingne style burberry black long dress
25 of 95Cara Delevingne style burberry dress black spiked
26 of 95Cara Delevingne style burberry gold dress
27 of 95Cara Delevingne style burberry green shimmer dress
28 of 95Cara Delevingne style burberry prorsum black lace dress
29 of 95Cara Delevingne style burberry silver dress
30 of 95Cara Delevingne style burberry suit red
31 of 95Cara Delevingne style burberry white suit
32 of 95Cara Delevingne style checkered shirt leather jacket
33 of 95Cara Delevingne style denim grey jacket jeans
34 of 95Cara Delevingne style floral print
35 of 95Cara Delevingne style green coat white shirt
36 of 95Cara Delevingne style grey jacket blue top
37 of 95Cara Delevingne style halter neck black dress
38 of 95Cara Delevingne style leather jacket black trousers
39 of 95Cara Delevingne style leather jacket denim shorts blue
40 of 95Cara Delevingne style leather jacket green trousers
41 of 95Cara Delevingne style leather jacket ripped jeans black
42 of 95Cara Delevingne style leather skinny jeans
43 of 95Cara Delevingne style leather trousers 2011
44 of 95Cara Delevingne style london fashion week black high boots
45 of 95Cara Delevingne style london fashion week blue hat grey trousers
46 of 95Cara Delevingne style london fashion week cute t shirt
47 of 95Cara Delevingne style london fashion week purple white striped trousers
48 of 95Cara Delevingne style matchless leather jacket le specs sunglasses
49 of 95Cara Delevingne style met ball black cut out top white trousers
Cara Delevinge at the 2014 'Met Ball'
50 of 95Cara Delevingne style mink pink paris fashion week fur
51 of 95Cara Delevingne style mulberry black cut out dress
52 of 95Cara Delevingne style oversized jumper
53 of 95Cara Delevingne style paris fashion week 2014 print jacket and trousers
54 of 95Cara Delevingne style paris fashion week denim jeans blue khaki jacket
55 of 95Cara Delevingne style paris fashion week fur jacket
56 of 95Cara Delevingne style pattern trousers leopard print hat
57 of 95Cara Delevingne style pink roll neck cut out grey
58 of 95Cara Delevingne style print dress
59 of 95Cara Delevingne style print jacket black skinny jeans
60 of 95Cara Delevingne style print skirt white button top 2014
61 of 95Cara Delevingne style skinny jeans coat v festival
62 of 95Cara Delevingne style skinny jeans leather jacket
63 of 95Cara Delevingne style skinny jeans
64 of 95Cara Delevingne style tartan trousers green london
Cara Delevingne out and about in London - 20 August 2013
65 of 95Cara Delevingne style tassle jacket black trousers
London on the 10th of February
66 of 95Cara Delevingne style white chanel feather dress
Cara Delevingne in Chanel at 'Bal De La Rose Du Rocher' In Aid Of The Fondation Princess - March 2013
67 of 95Cara Delevingne style white fluffy shoulder dress
Cara Delevingne at the Moet & Chandon Etoile Awards, Sept 2011
68 of 95Cara Delevingne style white suit black boots burberry
London on the 13th of March in a Burberry suit
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Cara Delevingne attends the Topshop flagship store opening in New York City on November 5, 2014
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Cara Delevingne posing at a gala on November 1, 2014 in Los Angeles, California
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Cara Delevingne attends the British Fashion Awards on December 1, 2015 in London, England
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Cara Delevingne poses at a Golden Globes after party on January 11, 2015 in Beverly Hills, California
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Cara Delevingne arrives at the YSL Loves Your Lips Party on January 20, 2015 in London, England
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Cara Delevingne poses on the red carpet at the BAFTA Tea Party on January 10, 2015 in Beverly Hills, California
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Cara Delevingne and Kendall Jenner watch the Topshop unique show during London Fashion Week on February 22, 2015 in London, England
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Cara Delevingne on the red carpet for the Elle Style Awards in London, England on February 24, 2015
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Cara Delevingne poses on the Brit Awards red carpet on February 25, 2015 at the O2 Arena in London, England
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Cara Delevingne spotted at Paris Fashion Week on March 10, 2015
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Cara Delevingne at the CinemaCon Big Screen Achievement Awards on April 23, 2015 in Las Vegas, Nevada
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Cara Delevingne poses on the red carpet at the MTV Movie Awards on April 12, 2015 in Los Angeles, California
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Cara Delevingne attends a Burberry party on April 16, 2015 in Los Angeles, California
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Cara Delevingne poses on the red carpet at the 2015 Met Ball on May 4, 2015 in New York City
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Cara Delevingne attends a party during the Cannes Film Festival on May 18, 2015 in Cap d'Antibes, France
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Cara Delevingne arrives at the Chanel & Variety Fair annual party during the Cannes Film Festival on May 20, 2015 in Cannes, France
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Cara Delevingne attends the Tag Heuer Monaco party on May 23, 2015 in Monte-Carlo, Monaco
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Cara Delevingne spotted in New York City on June 9, 2015
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Cara Delevingne, Taylor Swift and Mariska Hargitay pose onstage during The 1989 World Tour on June 12, 2015 in Philadelphia, Pennsylvania.
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Cara Delevingne at the Paper Towns photocall on June 16, 2015 in Berlin, Germany
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Cara Delevingne at the Paper Towns photocall on June 15, 2015 in Madrid, Spain
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Cara Delevingne at the Paper Towns photocall on June 17, 2015 in Paris, France
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Cara Delevingne spotted on June 18, 2015 in London, England
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Cara Delevingne at the Paper Towns photocall on June 18, 2015 in London, England
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Cara Delevingne spotted in London, England on June 19, 2015
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Cara Delevingne at the MTV Video Music Awards 2015 [Rex]
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Cara in New York, 22 Jul 2015 [Rex]