Match Made In Sneaker Heaven! Binx Turns Designer For Superga

Match Made In Sneaker Heaven! Binx Designs For Superga

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by Grazia |

Binx Walton's portfolio grows by the minute and the 19 year-old has now collaborated with sneaker brand Superga, becoming their face (feet?) Spring/Summer 2015- taking creative charge of the new campaign. As a bona fide skater chick, it's a match made in sneaker heaven.

The Tennessee-born model will be following in the footsteps of Suki Waterhouse and joining a list of previous brand ambassadors, including Rita Ora and Alexa Chung. The Italian brand specialises in flatform and mid-top canvas shoes, and is a favourite amongst celebrities such as Lily Collins and Jennifer Garner.

Binx hasn’t just become the face of SS15 – she also designed a range of flatforms for the brand, which work perfectly with the model’s androgynous style. “I have always wanted to explore other aspects of the industry,” she confessed to Superga. “And I’m so lucky to have such an amazing brand supporting me on not just the model side, but also the creative, directing, and designing. Which is such a dream come true for me!”

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Binx was discovered in a swimming pool and signed to Next Model Management in 2012. In addition to Superga, she is also starring in DKNY’s eyewear campaign alongside Cara Delevingne, and has appeared in campaigns for Chanel and Balamin.

Binx’s designs are available on the website now: www.superga.co.uk

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