In case you missed it, Naomi Campbell took on the Hot Ones challenge a few days ago, braving the famous selection of Hot Sauces while being interviewed by Sean Evans. She discussed many aspects of the fashion industry and her career but, when asked which trends of all the fashion trends she'd never want to see again, she chose the one thing that happens to be all over Instagram right now: Crocs.
'I'm not into Crocs, sorry Crocs,' she said. 'Nothing against your brand but I find them to be a lazy shoe.' Damning words, obviously. And possibly a slap in the face for the army of Instagram users currently showing off their love for this divisive pair of shoes.
In 2016, Crocs had something of a high-fashion makeover, appearing on Christopher Kane's catwalk – but not as we'd seen them before. The breathing holes and back strap remained, but they looked like something you’d wear on an intergalactic odyssey instead of a soggy camping trip, with a marbled finish and hunks of jagged mineral rock attached. Balenciaga then collaborated with Crocs in 2017, sending sky-high platform clogs down its SS18 catwalk that were pinned with logoed ‘Jibbitz’ charms.
There’s been a constant collab stream since, including Liberty and Post Malone, and now, possibly much to Naomi Campbell's chagrin, even Justin Bieber has jumped on the bandwagon.
After a series of teasers on Instagram, Bieber finally announced that Drew House, his fashion line, would be releasing a collection of Crocs in mid-October. Bright yellow and featuring a series of cartoonish embellishments on the front, the shoes were £48 and have completely sold out already. We're betting Naomi didn't buy a pair.
While a lot of influencers were wearing theirs as a summer shoe, Crocs have much to recommend them in cool autumn weather. They’re not made from plastic or rubber as commonly thought, but Croslite™, a closed-cell resin that is antimicrobial, odour-resistant, recyclable and incredibly lightweight.
They also come in a cheerful array of colours, with the Classic Bae Clog’s cantaloupe shade proving particularly popular with Scandi influencer Emma Fridsell. She wears them with printed trousers and short-sleeved shirts by day, and fluid slip dresses and choker necklace by night.
And that’s another thing. Now that we’ve all (pretty much) sworn off heels, can you imagine a more comfortable out-out shoe than Crocs? Didn't think so. Sorry, Naomi.