Maybe you have a militarised strategy for the January sales, making savvy investments for the coming season and barely breaking a sweat, or maybe you avoid them like the plague after past impulse buys gone awry. If the second school of thought sounds more familiar, know this - there is a way to snap up discounts without filling your wardrobe with rubbish/spending a day doing returns/having a meltdown in the middle of John Lewis (delete as appropriate).
Firstly, always make a list of what your wardrobe is lacking before you hit the shops. Secondly, ask yourself whether you would pay full price for whatever you’re trying on. And thirdly, think of five outfits that you could immediately wear with all prospective purchases.
Having done some (very, ahem, scientific) market research, the best and safest place to start is a coat. It tends to be a bigger ticket item, so the discount is always welcome, and it’s a solid investment for this winter and next if you choose a classic style that won’t age come Christmas 2020.
There are plenty of checked options on the high street. & Other Stories’s plaid version has a smart silhouette that’s ever-so-slightly hourglass, while Uterque’s fabulous trench in red and green is more forgiving than beige. Animal print faux-fur is always a safe bet, with leopard at J.Crew and cow spots at Kitri, while water-repellent puffer coats that extend way past the knee are what all the cool-girls are wearing to face the bitter New York winter. Which of the below will you be snapping up?
READ MORE: How To Wear Your Sequined Party Pieces During The Day
SHOP: The best coats in the January sales
SHOP: The best coats in the January sales
1 of 16Isabel Marant Etoile, Habra Coat, Was £530, Now, £371
2 of 16John Lewis, Wool-Blend Patch Pocket Maxi Double-Faced Wrap Coat, Was £199, Now £99
3 of 16COS, Padded Hooded Parka, Was £150, Now £105
4 of 16Ganni, Boucle Wool Wrap Coat, Was £260, Now £130
5 of 16Khaite, Blythe Checked Wool Trench Coat, Was £2,200, Now £1,320
6 of 16J.Crew, Leopard Faux-Fur Coat, Was £335, Now £235
7 of 16Zara, Water-Repellent Sorona Dupont Coat, Was £89.99, Now £49.99
8 of 16& Other Stories, Plaid Hourglass Coat, Was £175, Now £78
9 of 16Nanushka, Imogen Oversized Double-Breasted Faux-Shearling Coat
10 of 16Uterque, Checked Trench Coat, Was £250, Now £149
11 of 16Weekday, Jennie Coat, Was £135, Now £70
12 of 16Kitri, Olivia Cow-Print Faux-Fur Coat, Was £300, Now £99
13 of 16Mango, Faux Shearling Long Coat, Was £119.99, Now £83.99
14 of 16Whistles, Wool Textured Belted Coat, £285, Now £139
15 of 16Boden, Bell Teddy-Lined Coat Natural, Was £198, Now £99
16 of 16