Beauty blogger Estée moved to London from Ontario, Canada and started her blog, Essie Button as a way to fill her time and meet new people. Two years later and her personal posts on everything from learning to knit to what's on her nightstand have drawn in quite a devoted audience including 88k YouTube subscribers and 17k Twitter followers. Pretty impressive huh! Find out more about Estée's blogging journey and tips for building a successful blog with our Q&A...
Grazia Daily: How long have you been blogging?
Essie Button: I started blogging about two years ago which was right around the time I moved to England from Canada.
Grazia Daily: What made you decide to start your blog?
Essie Button: I had just moved to England and I can't lie-I was feeling rather lonely. My boyfriend was busy with University work so I spent a lot of time on my own. I managed to stumble upon the vast world of beauty blogging and after a few weeks of reading blog after blog I decided it was about time I started one myself! It kind of started as a way to occupy my time but it quickly became an obsession.
Grazia Daily: Which subjects do you particularly love blogging about?
Essie Button: Most of my posts are makeup related, but I'm trying to branch out into a few more lifestyle/DIY posts. I love cosmetics (especially lipstick), haircare and skincare but I try to mix it up every now and then.
Grazia Daily: Are there any particular perks of blogging?
Essie Button: A major perk of blogging is being able to share my obsession with people who actually care! There's only so much my family can take so it's nice to have a platform in which I can share my interests. I've also made a lot of friends through blogging which to me is one of the most important things. I feel like I am still new to London so being able to go to blogger events and mingle with the girls is really nice.
Grazia Daily: What are your favourite beauty brands?
Essie Button: At the moment I'm LOVING Bobbi Brown, Laura Mercier, Caudalie and NARS of course.
Grazia Daily: Blog brag time: why should people read your blog?
Essie Button: You should read my blog if you're up for some casual chatter about beauty, enjoy wearing neutral colours on the eyes/ bold lips and don't take things too seriously! I'll be the first to say that I'm NOT a makeup artist and I'm not the most knowledgeable person in the world when it comes to cosmetics. But hey! You never know-you might learn a thing or two!
Grazia Daily: What advice do you have for anyone starting a blog?
Essie Button: This is always such a hard question for me to answer because I think it's important to learn as you go. That being said, a good camera doesn't hurt. Try to take photos in a room with as much light as possible. Just have fun with it and blog about whatever YOU want!
Grazia Daily: Which other beauty blogs do you love?
Essie Button: There are so many to choose from! I love Sleep and Water, Liana Beauty, Vivianna Does Makeup, What I Heart Today, Gemsmaquillage and Lipssofacto.