Jacket potatoes. Falling leaves. Hot chocolate. Psychopathic assassin Villanelle off of BBC hit series Killing Eve...
Nothing sums up Autumn 2018 quite so perfectly, so what better time for Primark to release a new premium (Pri-mium!?) pair of pyjamas to take our evenings in from strong, to the stuff of dreams.
So far, so nightwear appropriate.
Yet the new range of Primark Cares PJs are more than just jim jams. Each set is made with cotton grown by famers who’ve been trained in sustainable farming methods, by agricultural experts CottonConnect. In a nutshell it means farmers use less water and more natural methods to grow the cotton, which in turn is better for the environment. Primark say of the launch: ‘It is all part of a long-term ambition to make sure that all the cotton they use is sustainably sourced.’
ITV Loose Woman and celebrity mum Stacey Soloman is one of a handful of influencers fronting the campaign.
The nights are drawing in but, truth be told, Primark had us at PJs.
Just add your new cult TV viewing (Killing Eve/The Cry/Women on the Verge/The Letdown/The Bodyguard/GBBO – delete as appropriate) as standard.
Primark Cares PJs