Meet The Sustainable Swimwear Brand That Creates Pieces To Fit Your Body, Not The Other Way Around

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The quest to find swimwear that looks good, feels good and does good can seem endless. As we pay more attention to how, where and by whom our clothes are made, making more conscious choices where we can, shouldn't the same mindset be applied to our swimwear, too? We may only wear it a few times a year but swimwear is still an investment, and a quality swimsuit can last you for many years.

If you're searching for your next swimsuit or bikini and want to make a more informed choice, allow us to introduce a brand that's doing things a little differently - BAÍAH. Its timeless collection of luxury swim and resort wear is beautifully crafted from bespoke hardware and unique fabrics, while leaving minimal impact on the environment. Plus, it's cleverly constructed to be completely customisable to your body. A win-win-win.

Taking you from your morning swim to sunset drinks, BAÍAH's debut collection is made up of seven swimwear separates in three different colourways (making it easy to mix and match), the stunning Martinique one-piece, plus two dresses and a jumpsuit to complete your look.

The brand works with a London-based design house which is ESGmark accredited and part of the Positive Luxury sustainable network, while all of its suppliers are Oeko Tex-certified. Its manufacturer is audited by amfori BSCI, and uses materials designed to protect the earth and deter wastage. All of the brand's garments contain cupro, a cellulose fabric made from cotton waste that would otherwise go unused, plus a lining made from ECONYL®, a yarn made from 100% regenerated Nylon and derived from industrial waste. Twice as resistant to chlorine, creams, and oils, the pieces are designed with longevity in mind, both for the customer and the planet.

The thing we love most about BAÍAH, aside from its sustainability credentials, is that its swimwear is designed to be customisable, with cleverly crafted straps and ties, allowing you to tweak, tighten and loosen to find your perfect fit. Hidden support shelves and smart cups help to hug your curves, leaving you feeling confident and comfortable, and the size range currently runs from a UK 8 to a UK 18.

Take a closer look at some of the collection below, or head to the website to shop the full range.

Shop: BAÍAH Swimwear

Jade Moscrop is the Commercial Content Editor for Grazia, specialising in lifestyle topics. When she isn't writing about beauty products, gym leggings and chic homeware items, she can usually be found on a hot girl walk, buying houseplants or listening to female-fronted rock bands.