When I became a mum, I made myself one promise: my style wasn’t going anywhere. Motherhood may change a lot, but my love of fashion and a beautifully put-together home wasn’t one of them. I’m a visual person; everything has to match. Case in point: I bought a quilted Burberry nappy bag just to go with my Nuna pram. My house? Think Scandi-boho chic… and yes, you can never have too many baskets. Trust me, I have all the baskets in the world to corral baby essentials, muslins, and every single toy car my toddler owns.
But here’s the thing: my Burberry nappy bag was never enough. Fast forward two years, and I’ve owned more nappy bags than I can count. You name it, I’ve probably tried it. You need a grab-and-go crossbody for quick trips, a roomy backpack for hands-free days, and maybe even a chic nappy tote to house all your baby bits. Or is that just me, overthinking bag choices while juggling a screaming baby?
That’s why I’m always on the lookout for baby brands that are not only practical but actually look good. Thank goodness for Avery Row, a British brand known for its Scandi-chic baby essentials that are as stylish as they are eco-friendly. The brand has been my go-to for keeping motherhood feeling (dare I say it) a little bit aesthetic.
So when I saw its latest nappy bag collection, I knew I had to get my hands on one or two. And if I’m being honest, it’s the chicest one I’ve seen, and I’ve seen a lot. It comes in three designs and colourways, and it’s seriously covetable. It’s flying off shelves, and let’s just say, every stylish mum is going to want one.
Shop: Avery Row's New Nappy Bag Collection
www.avery-row.com
Choosing a favourite from the new Avery Row nappy bag collection is no easy task – I honestly love it all. But this soft black baby nappy backpack has won me over. It instantly reminded me of my Moncler puffer jacket, and yes, I’ve already been imagining them together.
This colourway flew off the shelves at launch, and it’s easy to see why, every stylish parent wanted their hands on one. If it’s on your wishlist, make sure to get notified when it’s back in stock.
I love that it's made from recycled, water-resistant materials with a luxe, puffy quilted finish. Inside, you’ll find organised compartments for nappies, wipes, and valuables, along with a thermal pocket to keep bottles or snacks at the perfect temperature. There’s even a laptop sleeve for multitasking parents on the go. It also comes with extras like a mini changing mat, pram clips, and a thermal pouch.
www.avery-row.com
The most fun colourway in the collection has to be this one. This version is super practical for days out with a little one, perfect for packing everything you need for a full day of adventure. Just like the baby changing backpack, it comes with a mini changing mat, pram clips, and a thermal pouch. I love that it’s water-resistant, incredibly spacious, and totally versatile – you can carry it by hand, wear it crossbody or on your shoulder, and even hang it from your pram handle.
www.avery-row.com
This is hands-down my go-to for quick supermarket trips or whenever my son decides an impromptu park visit is on the agenda. Honestly, I’d keep this permanently hanging on the pram if I could. I’d even recommend it for travel, it’s that good.
I’m obsessed with this oyster colourway – soft, soothing, and just aesthetic. It keeps everything perfectly neat, nappies, baby face cream, a water bottle, snacks – and there’s always room for more. The adjustable strap means I can sling it crossbody or over my shoulder, making it ridiculously easy to keep up with a toddler who never stops moving.
Main image credits: @howtobritain and @cottagebytheriver_
Anne Lora Scagliusi is a Grazia mum to one very energetic bambino. She is a fashion commerce writer and was previously a senior parenting and reviews writer for our sister brand, Mother & Baby. With over a decade of international experience, Anne began her career in Dubai, covering major fashion events and global trends, and her work has appeared in Vogue, Vanity Fair, Marie Claire, and Glamour. Now based between Italy and the UK, Anne is rarely seen without one of her signature Self-Portrait dresses and believes that great style should be as practical as it is polished, especially when parenting a toddler.