As much as I love the high street, it can sometimes feel a little overwhelming to even browse the latest pieces. With a faster turn around of clothes than ever before, not to mention the ease of online shopping, it can also be tricky to shop sustainably and buy fewer things that will perhaps last a bit longer. This is largely why I am currently in the grips of a sartorial obsession that is significantly improving my wardrobe without over-filling it.
You may well have heard of ASOS White, one of the online behemoth's in-house brands. I had, and I'd even bought pieces in the past. But recently, there's been a little shift in the pieces on offer, in the sense that each and every one is utterly brilliant. From blouses to midi dresses, they each have interesting design details (ruched waists, clashing textures and asymmetric shapes) without being unwearable or unflattering. Plus, based on personal experience, these pieces last for years and remain as stylish as on first purchase.
Whether you're looking for a party dress that nobody else will be wearing, workwear that doesn't feel boring or just something stylish and comfy to throw on at the weekend, ASOS White should honestly be your first port of call. The drops are regular enough for you to have fresh options every now and then, but don't seem overwhelming or wasteful.
Clearly, people have started cottoning on to the sheer genius of ASOS White, as I've noticed several pieces have recently sold out. So, bookmark now to avoid disappointment later on. With silver lame midis, oversized velvet dresses (with pockets!) and statement knits currently all on offer, you won't want to miss these treasures.