Apple Turns Red For World AIDS Day, Donating Portion Of Sales

Apple Turns Red For World AIDS Day, Donating Portion Of Sales


by Grazia |

If you log into the App Store you'll notice it has had a red-over, with many of its popular apps turned red for World AIDS Day.

For the next two weeks 25 apps, including 'Angry Birds,' 'Farmville' and 'Frozen Free Fall,' will have additional content. Yep, there's a bonus golden egg level on 'Angry Birds'. Apple will donate all proceeds from these downloads to the Global Fund to fight AIDS.

Plus on Black Friday they will give a Red iTunes gift card to all customers making purchases in the Apple Store in the US. On Monday 1st December Apple will donate a portion of sales from every product sold on 1st December, online and in store.

Tim Cook, Apple’s CEO said: “Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give.” He added: “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Bono, co-founder of RED, said: “Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED). I couldn't be prouder to work with them.”

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