If you consider your typical Amazon basket at any one time, chances are you're looking at some books, perhaps a few beauty products and maybe even more practical items that you can't find anywhere else online. You certainly won't be looking at a shopping basket full of Chanel, Prada, Versace, Bottega and Dior. Until now, that is. Launching today, Luxury Stores – Amazon's platform which features established and emerging luxury fashion and beauty brands – has partnered with designer re-sale website Hardly Ever Worn It, making it easier than ever to find affordable, pre-loved luxury fashion pieces.
And what a selection of pieces there is, too. There are Stella McCartney coats for £150, Balenciaga bags for under £400, The Row dresses for £260, Bottega pumps for under £180 and plenty of Chanel pieces from around £300. Each piece goes through a meticulous pre-screening process designed by Hardly Ever Worn It, ensuring the highest quality (and authenticity) of each item, so you know you're buying something that's really worth it.
Launched in 2012, HEWI has established itself as one of the leading destinations for pre-loved luxury fashion, acquiring A-list fans like Bella Hadid, Rosie Huntington-Whiteley and Harry Styles. It's renowned for its brilliant curation of luxury brands, making it the destination of choice for those seeking pre-loved pieces in pristine condition. Its partnership with Luxury Stores means that it has a storefront on Amazon, which is full of women’s ready-to-wear, shoes, accessories, jewellery and watches – all hardly or never worn.
This is one of the most exciting luxury launches to date from Amazon in the UK. Luxury Stores launched in the US in 2020 and has already offered sell-out collaborations with brands like Rodarte but, in Europe, its roll-out has been slightly slower. It went live in 2022, featuring a handful of brands like Altuzarra, Elie Saab and beauty brands such as Dr. Barbara Sturm.
With easy delivery and free returns, HEWI's partnership with Luxury Stores could change the game for Amazon, which has previously struggled to branch into the luxury market in a meaningful way. It could also change the way you shop.
Shop: The Best Pieces From HEWI At Luxury Stores
The clutch is having a comeback, so what better time to invest in Balenciaga's oversized style – now less than £400 thanks to HEWI. This is listed as being in 'very good' condition.
Finding The Row pieces for less than £300 is no mean feat – and this dress is a classic thanks to its timeless shape.
HEWI is also offering jewellery via Luxury Stores. This ring will make for a real statement – it's available in size M and is listed as being in 'very good' condition.
For any shoppers who are a size 8, I'd suggest you buy this coat before someone else does. It's made from beautiful embroidered cotton and linen, making it the perfect trans-seasonal cover-up as we move towards spring.
Bottega's almond-shaped flats are available for just £178.50, which is an offer difficult to resist. There are some minimal signs of wear and tear but they're mostly in great condition.
There was a time when, to find such treasures as a vintage Alaïa dress, you'd have to spend hours trawling through the rails of endless shops. HEWI, however, has this one available for £450, so get it while you can.
This wool-blend dress will look excellent with knee-high boots. And at £265 for a dress you'll keep in your wardrobe forever, it's a sound investment.
In 'very good' condition, this dress would be a great choice for any brides looking for a more low-key wedding outfit or even a second dress.
Chanel trainers for less than £330 may sound too good to be true but, if you're lucky enough to be a size 4, you're in for a treat.
Any bag obsessives will want to check out HEWI's edit on Luxury Stores – there's a wealth of vintage and contemporary styles on offer. This red Speedy is in great condition – and it's less than £600.