9 Things We Can Tell You About Alexa Chung’s AG Jeans Collaboration

Alexa Chung AG denim Collaboration

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by Hannah Almassi |
Published on

An intimate audience with Alexa Chung? It’s not often that such an opportunity presents itself, but thanks to her new collaboration with Los Angeles denim goliath, AG Jeans, that was exactly what a handful of journalists were offered. In what was a loose recreation of her apartment (for your info, we’re talking well-chosen antiques, Parisienne vibes, boudoir but minimal, twinkly bistro music in the background) Miss Chung floated around barefoot in a Japanese kimono. Like one does on a weekday evening.

We wondered on the ultra-relaxed garb until she started showcasing her collection by trying on every single bit – right in front of our eyes. Embarrassed? Nosiree. Alexa powered through the process of getting near naked in front of a bunch of fashion eds, speaking candidly and enthusiastically about her denim hook-up; and from our inside sources (as we are strictly forbidden to show you all of the collection apart from one outfit below) we know just how incredibly involved she’s been in the process from the very start, making it genuinely representative of the her wardrobe and current look.

Alexa at the presentation [Instagram]
Alexa at the presentation [Instagram]

We can’t tell you too much – you’ll have to wait until closer to the early Spring 2015 launch date to see and hear more – but here’s what we did learn and can share…

1. Many of the pieces are named after her pals…

Although Alexa admitted that she has perhaps not chosen the right piece for the right person! Look out for items called Pixie, Tennessee and Julie, with more bezzies to be namechecked soon.

2. It’s mostly boys who have inspired the line…

Aside from a supercool girl who works in the AG office and factory space in L.A. and inspired a cute little dress it’s the lads who have littered Alexa’s moodboard: namely Johnny Borrell’s white denim phase and a shot of George Harrison striding in kick-flares on a zebra crossing.

3. She has trouble finding the perfect pair of jeans…

And so this was part of the reason she jumped at the chance to design her own. Alexa vehemently loathes excessively elasticated denim but realises we ladies need a bit of the stretchy stuff for the very best fit. In Chung’s denim land, high-rise is key, as is a fairly cropped ankle and very unfussy washes.

Inside Alexa's faux apartment [Instagram]

**4. The collaboration almost didn’t happen… **

Chungster** admitted that she felt a bit like she’s run into collaboration overload and was unsure whether to proceed. But upon discovering the family structure behind AG Jeans – and how she was allowed to roam free with her ideas whilst receiving an almost internship-like degree of experience in this design arena, it became a no brainer. **

**5. The lookbook was shot in L.A…. **

And you can probably guess who features in it.

**6. She’s ‘run out’ of boyfriends, so had to design her own boyfriend tee… **

And very nice it is. The ultimate mix of cling and slouch to be worn with jeans, under pinafore dresses or dungarees (a style of which you’ll find in the range that seriously updates the overalls mega-trend).

George Harrison and co. in 1967 and Alexa at Coachella in 2013 [Rex]

7. And can’t help but choose the most ‘unsexy’ items…

Or at least in Alexa’s opinion they’re the least sexy. We’re talking here about high-neck smock dresses and the kind of onesies that only other girls tend to appreciate.

**8. That denim shorts may be too young for her to wear. Pish... **

Surely not! Alexa confessed that as she approaches 31, she’s unsure as to whether denim cut-offs are still appropriate. We say it’s a-ok when you have pins like hers. And they are her go-to festi-look with a Barbour jacket and Hunter wellies, after all.

9. This isn’t a one-off collection…

But apart from that, our lips are sealed.

Gallery

Alexa Chung Style - Best Dresses & Outfits

Alexa Chung new york fashion week 2010 headband pink dress1 of 62

Alexa Chung new york fashion week 2010 headband pink dress

Alexa Chung at Marc Jacobs show, New York Fashion Week - 13 September 2010

Alexa Chung style 2010 leather shorts white cardigan2 of 62

Alexa Chung style 2010 leather shorts white cardigan

Alexa Chung at Yves Saint Laurent's New Fragrance 'Belle D'Opium', New York - 17 June 2010

Alexa Chung style 2012 white frill dress3 of 62

Alexa Chung style 2012 white frill dress

Alexa Chung at Chanel event - 12 October 2012

Alexa Chung style 2013 black dress4 of 62

Alexa Chung style 2013 black dress

Alexa Chung launches her Eyeko make-up collection at Selfridges on November 14, 2013

Alexa Chung style 2013 black shirt pattern skirt5 of 62

Alexa Chung style 2013 black shirt pattern skirt

Alexa Chung at 2013 Whitney Gala And Studio Party - 25 October 2013

Alexa Chung style 2013 valentino print smock dress6 of 62

Alexa Chung style 2013 valentino print smock dress

Alexa Chung in Valentino at Alexa Chung 'It' Book Launch, New York - 29 October 2013

Alexa Chung style 2013 white coat dress7 of 62

Alexa Chung style 2013 white coat dress

Alexa Chung in Chanel at MoMA's 6th Annual Film Benefit, New York - November 2013

Alexa Chung style 2013 white dress8 of 62

Alexa Chung style 2013 white dress

Alexa Chung at the British Fashion Awards 2013 on December 2, 2013

Alexa Chung style 2014 blue ruched dress9 of 62

Alexa Chung style 2014 blue ruched dress

Alexa Chung attends the 'Charles James Beyond Fashion' Costume Institute Gala in May 2014

Alexa Chung style 2014 new york black blazer white dress10 of 62

Alexa Chung style 2014 new york black blazer white dress

Alexa Chung in New York - 19 June 2014

Alexa Chung style 2014 silver jacket denim jeans black boots11 of 62

Alexa Chung style 2014 silver jacket denim jeans black boots

Alexa Chung at the Marc By Marc Jacobs show on February 11, 2014

Alexa Chung style bat jumper denim jeans12 of 62

Alexa Chung style bat jumper denim jeans

Alexa Chung at Moschino Cheap And Chic at London Fashion Week - 15 September 2012

Alexa Chung style black jumper messenger bag13 of 62

Alexa Chung style black jumper messenger bag

Alexa Chung at Chanel, Haute Couture Fashion Week - 03 July 2012

Alexa Chung style blue jacket grey tights14 of 62

Alexa Chung style blue jacket grey tights

Alexa Chung New York Fashion Week - 10 February 2012

Alexa Chung style blue lace top skater skirt15 of 62

Alexa Chung style blue lace top skater skirt

Daisy Lowe and Alexa Chung at 'It' By Alexa Chung Book Launch Party - 4 September 2013

Alexa Chung style blue roll neck jumper pattern skirt16 of 62

Alexa Chung style blue roll neck jumper pattern skirt

Alexa Chung at Peter Pilotto For Target Launch on February 6, 2014

Alexa Chung style blue scarf ankle boots17 of 62

Alexa Chung style blue scarf ankle boots

Alexa Chung is seen strolling on the 'Rue de Rivoli' in March

Alexa Chung style carven 2013 gold skirt blazer18 of 62

Alexa Chung style carven 2013 gold skirt blazer

Alexa Chung in Carven at British Airways & Visitbritain celebrate the opening of The Big British Invite, New York - 21 March 2013

Alexa Chung style carven 2014 red dress19 of 62

Alexa Chung style carven 2014 red dress

Alexa Chung wearing Carven, New York - 18 June 2014

Alexa Chung style carven teal dress20 of 62

Alexa Chung style carven teal dress

Alexa Chung in Carven at GQ Awards - 4 September 2013

Alexa Chung style denim dungarees21 of 62

Alexa Chung style denim dungarees

Alexa Chung out and about, New York - 15 July 2012

Alexa Chung style fedora hat jumper dress22 of 62

Alexa Chung style fedora hat jumper dress

Alexa Chung attends the 2014 Future Of Fashion Runway Show at The Fashion Institute of Technology in New York

Alexa Chung style flower pattern dress 201223 of 62

Alexa Chung style flower pattern dress 2012

Alexa Chung at the British Fashion Awards - 27 November 2012

Alexa Chung style flower print jumper leather skirt24 of 62

Alexa Chung style flower print jumper leather skirt

Alexa Chung out and about in New York - 3 May 2013

Alexa Chung style green jumper leather skirt25 of 62

Alexa Chung style green jumper leather skirt

Alexa Chung at Louis Vuitton fashion show, Shanghai- 19 July 2012

Alexa Chung style grey cable knit jumper striped skirt26 of 62

Alexa Chung style grey cable knit jumper striped skirt

Alexa Chung style erdem skirt27 of 62

Alexa Chung style erdem skirt

Alexa Chung style christopher kane 2013 black suit28 of 62

Alexa Chung style christopher kane 2013 black suit

Alexa Chung style christopher kane 2012 scottish fashion awards29 of 62

Alexa Chung style christopher kane 2012 scottish fashion awards

Alexa Chung style J W Anderson 2013 knitted jumper yellow skirt30 of 62

Alexa Chung style J W Anderson 2013 knitted jumper yellow skirt

Alexa Chung style jonathan saunders black dress31 of 62

Alexa Chung style jonathan saunders black dress

Alexa Chung style Kenzo flower print dress sandals32 of 62

Alexa Chung style Kenzo flower print dress sandals

Alexa Chung in Kenzo out and about in New York - 25 August 2013

Alexa Chung style khaki button dress boots33 of 62

Alexa Chung style khaki button dress boots

Alexa Chung at Burberry show, London Fashion Week - 21 September 2010

Alexa Chung style lace top green dress34 of 62

Alexa Chung style lace top green dress

Alexa Chung at Valentino Master of Couture opening - November 2012

Alexa Chung style leather jacket blue denim jeans35 of 62

Alexa Chung style leather jacket blue denim jeans

Alexa Chung At Heathrow - 23rd May 2013

Alexa Chung style leather jacket blue shirt patterned skirt36 of 62

Alexa Chung style leather jacket blue shirt patterned skirt

Alexa Chung at House of Holland Resort Collection dinner, New York - 19 June 2013

Alexa Chung style leather shorts ankle boots37 of 62

Alexa Chung style leather shorts ankle boots

Alexa Chung at Field Day Festival - 2012

Alexa Chung style leopard print bag38 of 62

Alexa Chung style leopard print bag

Alexa Chung at Mulberry, London Fashion Week - September 2012

Alexa Chung style london fashion week cardigan denim blue jeans39 of 62

Alexa Chung style london fashion week cardigan denim blue jeans

Alexa Chung at Margaret Howell, London Fashion Week - 16 September 2012

Alexa Chung style london fashion week leopard print coat40 of 62

Alexa Chung style london fashion week leopard print coat

Alexa Chung at Burberry at London Fashion Week - September 2013

Alexa Chung style london fashion week navy green black white dress41 of 62

Alexa Chung style london fashion week navy green black white dress

Alexa Chung at House of Holland, London Fashion Week - 15 September 2012

Alexa Chung style london fashion week white dress42 of 62

Alexa Chung style london fashion week white dress

Alexa and Cara Delevingne at Mulberry at London Fashion Week - September 2013

Alexa Chung style london fashion week white jumper leather skirt43 of 62

Alexa Chung style london fashion week white jumper leather skirt

Alexa Chung at Christopher Kane at London Fashion Week - September 2013

Alexa Chung style london white skirt leather shorts44 of 62

Alexa Chung style london white skirt leather shorts

Alexa Chung out and about in London - 4 September 2013

Alexa Chung style long coat black jeans45 of 62

Alexa Chung style long coat black jeans

Alexa Chung at Heathrow Airport, London - 26 April 2013

Alexa Chung style marc jacobs leather dress white shirt46 of 62

Alexa Chung style marc jacobs leather dress white shirt

Alexa Chung in Marc Jacobs at Costume Institute Gala Benefit - 7 May 2012

Alexa Chung style met gala black dress47 of 62

Alexa Chung style met gala black dress

Alexa Chung at Met Gala - May 2013

Alexa Chung style navy print dress48 of 62

Alexa Chung style navy print dress

Alexa Chung at the Marc Jacobs show on February 13, 2014

Alexa Chung style new york black long sleeved dress49 of 62

Alexa Chung style new york black long sleeved dress

Alexa Chung at Catherine Martin and Miuccia Prada Dress Gatsby Opening Cocktail Party, New York, - 30 April 2013

Alexa Chung style new york navy black layered dress50 of 62

Alexa Chung style new york navy black layered dress

Alexa Chung at Tate Americas Foundation artists dinner and after party, New York - 08 May 2013

Alexa Chung style new york white top black skirt wedges51 of 62

Alexa Chung style new york white top black skirt wedges

Alexa Chung out and about, New York - 04 Aug 2013

Alexa Chung style oversized blazer coat black52 of 62

Alexa Chung style oversized blazer coat black

Alexa Chung at Mulberry - February 2013

Alexa Chung style paris fashion week black dress53 of 62

Alexa Chung style paris fashion week black dress

Alexa Chung at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Alexa Chung style paris fashion week print smock dress54 of 62

Alexa Chung style paris fashion week print smock dress

Alexa Chung at Louis Vuitton show, Paris Fashion Week - 05 October 2011

Alexa Chung style paris fashion week stockings chanel bag55 of 62

Alexa Chung style paris fashion week stockings chanel bag

Alexa Chung at Chanel, Paris Fashion Week - 9 March 2010

Alexa Chung style pink dress chanel 201056 of 62

Alexa Chung style pink dress chanel 2010

Alexa Chung in Chanel at British Fashion Awards, London - 07 December 2010

Alexa Chung style polkadot black dress57 of 62

Alexa Chung style polkadot black dress

Alexa Chung at amfAR Benefit Gala - February 2013

Alexa Chung style print dress leopard print heels58 of 62

Alexa Chung style print dress leopard print heels

Alexa Chung at the Launch Of The Alexa Chung For Madewell Fall 2011 Collection - 21 September 2011

Alexa Chung style printed shirt denim shorts59 of 62

Alexa Chung style printed shirt denim shorts

Alexa Chung at Coachella - April 2013

Alexa Chung style valentino 2014 print dress60 of 62

Alexa Chung style valentino 2014 print dress

Alexa Chung in Valentino at International Woolmark Prize on 21st February 2014

Alexa Chung style valentino shoes leather skirt61 of 62

Alexa Chung style valentino shoes leather skirt

Alexa Chung in Valentino shoes available at mytheresa at Bvlgari evening party - July 2013

Alexa Chung style white dress new york 201362 of 62

Alexa Chung style white dress new york 2013

Alexa Chung at Chanel Tribeca Film Festival Artists Dinner, New York - 24 Apr 2013

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