Adidas, along with Wanderlust music and wellness festival has teamed up with environmental initiative a Parley for the Oceans, to create a new yoga, meditation and running collection that is environmentally friendly and inspired by the power of the oceans.
Last year the pioneering sportwear giant designed a range of sneakers made out of recycled ocean plastic, which the adidas CEO Kasper Rosted told CNBC sold ‘1 million shoes made out of ocean plastic’ in 2017 alone. But this year, sees their foray into integrating recycled fabrics into their performance apparel too.
So what exactly is environmentally friendly about this collaboration? The brand has teamed its performance technology with recycled materials like Parley Ocean Plastic ™ and ECONYL® regenerated yarn, to create a collection designed specifically with Yoga’s wide range of poses and movement in mind. The collection starts at £32.95 for a sports bra, with yoga leggings coming in at £59.95, and is available to buy from the adidas website now.
This is welcome news, as recently customers have grown more and more uncomfortable relying on Lycra and other non-recyclable fabrics which make up the majority of activewear products. Adidas follow in the steps of American adventuring brand Patagonia, who led the way back in 2008, when they partnered with Yulex. While designing their own range of wetsuits, the label became aware of how environmentally damaging Neoprene (petrochemical refined from crude oil), which most wetsuits are made from really is.
As a response to this, along with Yulex they developed a renewable, plant-based replacement for Neoprene which comes from hevea trees in Forest Stewardship Council certified plantations in Guatemala. Let’s hope that where these two great sportswear and adventure-wear brands have led, the rest of the industry will follow.