Join Fashion’s £300 Club! Here’s What We’d Buy…

Reports last week highlighted the rise of fashion’s £300 Club – a juicy retail price point making big business. Yes, £300 is still a hefty investment for many shoppers, but booming sales show a significant sweet spot lies just here. Lets look at the facts. Luxury brands are increasingly aware of the lure of entry-level goods and are therefore providing plenty of options - from sweatshirts to mini bags. Top notch mid labels are multiplying by the second and designer diffusion lines are no longer a watered down version of the expensive original but completely covetable in their own right. And it’s now the norm for high street labels to offer premium lines…

There are thousands of safe or classic buys in the £300 Club but the statement purchase proves to be winning the race. ‘It’s absolutely about statement pieces. Although the most popular items are statement in design, they can remain in the wardrobe for seasons to come. And dresses are the most popular £300 purchase’ says Vikki Kavanagh, Head of Buying at VeryExclusive.co.uk – a recent ecommerce launch that fills this midi-gap with the likes of Carven and Karl Lagerfeld. Want to spend it like Grazia’s fashion team? Here’s what we’d buy now... Scroll through the gallery to find out!