The Cowboy Comeback: From Kim K To Beyoncé, This Is Already 2024’s Biggest Trend

Cowgirl outfits are a fun and unique way to experiment with your personal style. Whether you're attending a country-themed party, concert, or festival, there are plenty of ways to channel your inner rodeo.

And, while the western aesthetic has certainly been on our radar for a while, we've seen a re-emergence of the cowgirl in 2024. Take Pharrell's second Lous Vuitton menswear show, which breathes new life into the Western aesthetic, showcasing how diverse it truly can be. On top of that, Beyoncé's latest tracks Texas Hold Em and 16 Carriages have us in a chokehold due to their country edge, accompanied by promo photos that saw the pop star styled in a cowboy hat, a studded western shirt and a garter belt. Is Bey making country sexy? We think so.

Soon after, Kim K hopped on the bandwagon, opting to wear a cowboy hat to the 2024 Superbowl along with a plunge top and western jeans in her latest IG post. And it's no coincidence.

With cowboy boots remaining a best-seller for brands, it's safe to say the trend isn't dwindling - in fact, it's only just begun.

Shop the cowgirl-inspired looks below.

The Cowboy Hat

You can't be a true cowgirl without the signature hat and saddle bag! Kim K has paired her hat with a plunge top and some bootcut jeans.

The Denim

This an essential item for cowgirl outfits. And as this is a staple most people have - it's an easy place to start. Pair your jeans with a white plain tee or go 'denim on denim'. You can wear a matching set like model Eva Apio has done, or you can spice things up with a denim shirt with studded detailing like Beyoncé.

Throw On A Flannel

A flannel shirt is a good addition to add a little bit of Western charm. Typically, it's fitted but why not modernise the look by making it a tad oversized, just like beauty influencer Thelma Opong has done.

Boots Are Essential

Adding cowboy boots to your outfit is the perfect way to tap into this aesthetic. They can be worn with anything - dresses, maxi skirts, jeans, you name it - and come in a range of colours and lengths.

Authentic Leather Jacket

A leather jacket will dress up any casual outfit. This brown one Matilda Jerf is wearing is perfect. Pair yours with some light-wash jeans and a bandana scarf. Cute outfit alert.

Play With Prints

Don't be shy to play around with different patterns. Fashion influencers Dess Dior and Chanelle Natalie have done exactly that! Dess Dior has paired her cow-print skirt with a flame red top and navy boots. Natalie has gone monochrome and matched her cow-print corset with croc pants! Talk about cowgirl chic!