Willow Smith Joins Cher In Marc Jacobs’ Autumn Winter 2015 Campaign

Marc Jacobs got what you call a campaign coup when he bagged Cher as the face of his Autumn Winter 2015 campaign. But it turns out she is just one of several major stars fronting the campaign.

The next star to pose in front of the MJ red backdrop is 14-year-old Willow Smith. The campaign was cast by Anita Bitton and shot by David Sims. Marc shared the latest campaign on his Instagram page with the caption:

"Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway.



 Over the years we have photographed an incredibly diverse and exceptional group of talented friends and individuals who I greatly admire: Victoria Beckham, Jamie Bochert, Jarvis Cocker, Sofia Coppola, Miley Cyrus, Dakota Fanning, William Eggleston, Jessica Lange, Jennifer Jason Leigh, Stephen Malkmus, Samantha Morton, Kate Moss, Charlotte Rampling, Winona Ryder, Stephanie Seymour, Cindy Sherman, Michael Stipe, and Rufus Wainwright, just to name a few. Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion.


Photographed by David Sims, this season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.

Here today I would like to share (not CHER) with you first, the talented, stylish and charming Willow Smith @gweelos

Stay tuned over the coming weeks for more…"