Held during Milan Fashion Week, White Milano, fashion’s largest international showcase, champions some of the world’s most exciting new design talent. Scouted by a team led by Simona Severini, general manager of White, there are over 300 new labels to discover each season, from Italian accessories to Colombian knitwear and everything in-between. Three times a year, buyers from around the world land in Milan for the four-day showcase, looking to discover the Next Big Thing. ‘They’re looking for sustainability, new ideas – not something that is a copy of this or that, more commercial items that can be mixed with everything or mono brands – those that focus on doing one thing really well,’ says Severini. ‘And today’s customer is looking for comfort, wearability and for pieces to cross every part of their everyday life. We try to offer something for everyone.’ Here are Severini’s top four brands to know.
Bombo Studio
Bombo studio is all about shirting with a twist. Inspired by masculine tailoring and clean lines, the made-in-Italy brand takes the classic and gives it a fresh spin: think oversized collars and fun stripes.
www.bombostudio.com
Black Suede Studio
Black Suede Studio delivers shoes for every occasion, from pink satin mules to perfect suede loafers. The Montreal-designed, Brazil-made footwear brand already counts Selena Gomez and Kourtney Kardashian among its fans.
blacksuedestudio.com
Renè
Renè is a Copenhagen-based brand combining a sustainable ethos with expert craftsmanship. Founded in 2022 by Kridipat Charoenchaipiyakul and Jens Skov Østergaard, it focuses on proportions, craft and genderless tailoring. With a commitment to using deadstock fabrics, consider it the new guard of fashion brands.
renecphofficial.com
Sittingsuits’
Sittingsuits’ wearable blankets are a one-size-fits-all extra layer – a chic sleeping bag that completely protects you from the elements thanks to its windproof and waterproof qualities. With a series of artist collaborations resulting in bold stripes or colourful patterns, consider it a one-stop statement. You may never take it off.
sittingsuits.co.uk
Jane McFarland is Grazia’s Associate Editor, overseeing fashion, beauty and luxury content. A fashion journalist for over ten years and previously The Sunday Times Style’s Wardrobe Mistress, Jane loves dissecting trends, discovering new brands and writing about personal style. Follow Jane on Instagram here @Jane_McFarland.